Brasseler USA, NSK reach agreement
Brasseler USA becomes the exclusive distribution agent for the NSK dental power and associated product lines in the United States and a co-distributor in Canada.
Brasseler USA, headquartered in Savannah, GA and NSK Nakanishi Inc., headquartered in Tochigi-ken, Japan, have announced an agreement whereby Brasseler USA becomes the exclusive distribution agent for the NSK dental power and associated product lines in the United States and a co-distributor in Canada.
NSK (www.NSK-Inc.com), a manufacturer of quality dental power handpieces and associated products, has been a worldwide leader and innovator in high speed rotary cutting power units for dental and industrial use since 1930, with numerous patents associated with its full line of air-driven and electric units.
"Synergy is the key word in this business arrangement. NSK has long been giving thoughts to a way to contribute to betterment of dental cutting procedures with our products. Dentists require not only the quality handpieces, but also the quality burs to perfect it. To meet this goal, NSK and Brasseler USA, a quality bur manufacturer, came to an agreement, in which Brasseler USA promotes NSK/Brasseler handpieces through their bur sales network. This is a natural course of development. I am confident that both company will offer dentists best product combination ever in this new arrangement", Mr. Eiichi Nakanishi, President and C.O.O. of NSK Nakanishi Inc.
Brasseler USA (www.Brasselerusa.com) is a privately-held, leading manufacturer and direct sales company of quality dental instrumentation, selling diamond and carbide rotary cutting instruments, dental rotary polishers, endodontic instrumentation and hand instruments directly to end users, both dentists and lab owners, throughout North America, since 1976.
"Brasseler USA is proud to announce this unique relationship with NSK. NSK met our requirements for high quality, high technology product development and manufacturing processes, and consummate customer service. When coupled with our direct sales force, this new product line of Brasseler USA, co-branded as NSK/Brasseler USA, will support our mission of bringing solution based products to clinicians and technicians", said Mr. Don Waters, President and C.E.O of Brasseler USA.
Planning is currently underway to transfer the sales and marketing operations from the Dental Div. of NSK America Corporation in Schaumburg, Illinois, to Brasseler's facilities, with transition anticipated to be complete by the end of the first quarter 2004.