IPS Empress® Extreme Sweepstakes winners announced

Feb. 3, 2004
Winners were selected from more than 22,000 entries

Last year, Ivoclar Vivadent introduced the "IPS Empress Extreme Esthetics Sweepstakes" promotion in celebration of 15 years of beautiful smiles with the IPS Empress family of products. What's more, 2003 also marked the year when IPS Empress made its national debut as part of an innovative direct-to-consumer TV commercial that aired during August's episodes of ABC's hit TV Show Extreme Makeover. IPS Empress was also honored at the 9th Annual American Academy of Cosmetic Dentistry (AACD) National Smile Gallery Competition, receiving 10 gold medals, and was recognized as the #1 all-ceramic brand as part of the Townie Choice Awards.

"As we celebrated the 15-year anniversary of IPS Empress, we wanted to have a little fun and recognize the accomplishments of this revolutionary product," said Pat Segnere, Vice President of Laboratory Sales. "Dental professionals have embraced the Esthetic RevolutionSM and are the catalyst for our success. The "IPS Empress Extreme Sweepstakes" was a small way to say thank you for their support."

As part of the promotion, until January 9th of this year, dental professionals and the IPS Empress Center that fabricated their cases could enter to win one of three Extreme Vacations. These prizes included a trip for two to Golf at its Greatest in Augusta, including 4 nights accommodation, badges to Saturday and Sunday's events and economy airfare; a trip for two to the 2004 Pro-Football Championship Game in Houston, TX, including 4 nights accommodation, tickets to the game and economy airfare; and a World-Class Spa Vacation in Tucson, AZ, including 7 nights accommodation, economy airfare and meals. More than 22,000 entries were received.

Congratulations to our sweepstakes winners:
** Tom & Pat Caruso, Caruso Dental Laboratory, Livonia, MI (pictured at top)
** Drs. Craig & Marcy Goldin, Clawson, MI (pictured at bottom)