New trade show hands-on experience debuts
Brasseler announces Innovation Station.
SAVANNAH, Georgia--Brasseler USA, a manufacturer of dental instrumentation, has added value to the trade show experience by dedicating a substantial portion of its exhibit booth to implement a new Innovation Station.
The Innovation Station provides dental professionals with a hands-on experience of available Brasseler products. Specifically, the new Innovation Station is a special area located within Brasseler’s exhibit booth dedicated to providing dental professionals with an interactive experience of Brasseler’s products in a relaxed professional environment.
Dentists can choose from a variety of Brasseler rotary instruments to trim, adjust, finish and polish a wide spectrum of restorative materials including the newest generation of ceramics. Brasseler personnel are also readily available to assist with comments or questions users may have.
Brasseler has received positive feedback from those who have already taken advantage of the Innovation Station experience at dental trade show events.
“We tested our Innovation Station concept at the 2012 ADA show and this year’s Chicago Midwinter Meeting, and it was very well received,” remarked Jack Burlison, national sales manager for Brasseler.
“Dentists loved the fact that they could actually test products on materials in a relaxed manner. We’re excited about our new Innovation Station, and the value this will bring to practitioners who visit our booth.”
Going forward, Brasseler’s Innovation Station will be a staple of Brasseler’s trade show exhibit at the following dental meetings:
• American Dental Association Annual Session
• Greater New York Dental Meeting
• Yankee Dental Congress
• Chicago Dental Society Midwinter Meeting
• Thomas P. Hinman Dental Meeting
• California Dental Association (CDA spring sessions)