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Venus White featured

March 21, 2011
At-Home Teeth Whiteners receive special attention in Men's Fitness magazine.
SOUTH BEND, Indiana--Venus White Pro, a professional, take-home, teeth-whitening gel by Heraeus, received special attention in the March 2011 edition of Men’s Fitness magazine as a "foolproof teeth whitener.” To read more about Heraeus, go to Heraeus.Men’s Fitness magazine, published by American Media, is a men's guide to fitness, workouts, weight loss, health, nutrition, and muscle building. In the special report on teeth whiteners, Venus White Pro is cited for its use with custom-fit trays as one of the most effective whitening options. Venus White Pro, available only through a dentist, comes in 16%, 22%, and 35% carbamide peroxide strengths, and also includes 3% potassium nitrate to help reduce sensitivity associated with bleaching. In recent clinical studies conducted by researchers at the University of Texas Health Science Center at Houston, Venus White Pro was clinically proven to whiten teeth up to 8.4 shades with virtually no sensitivity.Venus White Pro is part of a three-level teeth-whitening system offered by Heraeus to satisfy a range of patients. Rounding out the Venus White line are: *Venus White Max, an in-office whitening system that features three or four, 15-minute treatments with 38% hydrogen peroxide gel for accelerated whitening*Venus White Ultra, a convenient, entry-level whitening system that includes disposable whitening trays pre-filled with 11.2% hydrogen peroxide, mint-flavored gelIn addition to special acknowledgement of Venus White Pro in Men’s Fitness magazine, Heraeus and the Venus White line have addressed social causes such as breast cancer research, oral health care to underserved children, and environmental concerns. Currently, a percentage of every sale of Venus White products goes to support breast cancer research nationwide. In 2010, the company donated more than $40,000 to the effort. For more information, call (877) 258-5937 or visit comment on this topic, go to