HATFIELD, Pennsylvania--Gendex has begun a year-long campaign designed to bring the company's latest dental imaging technology to dentists—the Experience Gendex 2011-2012 North American Dental Imaging Tour.“We are so extremely excited about our new imaging solutions that we decided to take them on tour,” stated Filippo Impieri, director of marketing for Gendex. “Experience Gendex is a new campaign that reiterates the company’s commitment to stay connected with the dental community and reinforces the Gendex mission to drive innovation which advances the quality of dental care.”Understanding that dentists appreciate a hands-on experience with products, Gendex outfitted the bus with everything from intraoral sensors to 3-D cone beam. The mobile showroom consists of an extraoral section—featuring the new Gendex GXDP-700 Series and GXDP-300, an intraoral operatory—comprised of the GXS-700 digital sensors, several GXC-300 cameras, a DC intraoral X-ray, VixWin Platinum imaging software, the new GXPS-500 PSP, plus a Pelton & Crane dental chair with KaVo handpieces, and an area devoted to online communications. Gendex debuts dental imaging systems covering multiple modalitiesFrom the product line and flat screen monitors, to iPads and live GPS tracking, this coach is packed with dental and electronic devices.The new Experience Gendex campaign and the bus were nearly a year in the making. Attention to detail was paid in the bus’ plan, function, and finish. The design goal was to create a mobile showroom that was conducive to learning about Gendex imaging solutions in a fun and entertaining environment. Early response is positive. Dr. David Dachowski, new owner of GXDP-700 whose office is in Doylestown, Pa., was the second stop on the tour. “The bus is a first-class way to present first-class products—an out-of-the-box application for something as exciting as digital imaging,” he said.Not only is the bus a mobile showroom that can physically be visited, it is meant to be a fully interactive virtual experience. Visitors to the Experience Gendex website can view the tour schedule as it unfolds, follow the action using the Blog, see photos and videos of each stop, track the bus “live,” use the “Tell us where to stop” feature, and more."Along with our other Gendex social media sites on Facebook, Twitter, and YouTube, everyone can stay in touch and be fully engaged,” Impieri said. “It’s truly an experience.”Visit the Gendex Experience website at www.experiencegendex.com for more information.For more information, go to www.gendex.com.To comment on this topic, go to community.pennwelldentalgroup.com/.