American Dental Concepts

Nov. 21, 2011
Name change reflects a renewed commitment to patient care.

PHILADELPHIA, Pennsylvania--American Dental Concepts has changed its name to Dental Solutions.

Northeast Dental Management acquired the group in 2010 with 12 locations in Pennsylvania and New Jersey. The name change is part of a rebranding campaign and signifies a new attitude and a renewed commitment to patients.

Staff in each of the 12 dental practices, from dentists to hygienists to receptionists, have a renewed focus on creating smiles. The priority of each team member is to solve a patient’s concern from appropriate dental care to scheduling to financing options.

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Northeast Dental Management’s rebranding efforts include enhanced training for Dental Solutions staff in customer service. The new company culture calls for patient care to be an integral part of each staffmember’s job function.

For example, the front desk receptionist is now the patient care coordinator and dental assistants have assumed the role of patient case managers.

Adam Grossman, chief operating officer of Northeast Dental Management, said, “Dental Solutions is the evolution of the offices from being helpful to active problem solvers for our patients in all aspects of their dental care.”

Grossman oversees the rebranding campaign, which includes operational changes from initial point of contact. This includes telephone etiquette to patient follow-up care.

The rebranding effort also includes improving customer relationships in the social media landscape. Dental Solutions seeks and generates customer reviews online.

“Our practice is patient-focused, and we are in the business of creating smiles," said Dr. Mitchel Blumenthal, a dentist and clinical director with American Dental Concepts for more than 25 years. NEDM has made a real difference in our day-to-day operations and how staff interacts with each patient. I noticed that from the moment the patient enters our office, our team strives to have that patient leave smiling.”

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