SOUTH BEND, Indiana--Heraeus Kulzer, a leader in dental esthetics, has introduced a comprehensive suite of professional whitening products available through dealer distribution. In an estimated $100 million+ market dominated by direct business, the Venus White Teeth Whitening System is the No. 1 brand sold through the distributor channel. This full, three-level offering to distribution provides sizeable practice-growing opportunities.Fully launched just more than one year ago, the Venus White Teeth Whitening System offers dentists an array of bleaching solutions for patients desiring a whiter smile. In-office, take-home, and customized take-home options offer choices for budget-conscious patients. Not only does Venus White continue to keep up with growing trends, it recently added Venus White Pro 35% carbamide peroxide strength and Venus White Pro 50-syringe packs to the line.The Venus White Teeth Whitening System comprises three whitening products to give more choices when creating a brighter, more radiant smile, including Venus White Max, Venus White Pro, and Venus White Ultra.Venus White Max is an in-office bleaching treatment with 38% hydrogen peroxide gel. Infused with potassium nitrate to help decrease the sensitivity at times associated with bleaching, the formulation works in three or four 15-minute treatments. The efficient Venus White Max accelerates patients’ whitening in about an hour. Venus White Pro offers high-performance whitening at home. Customized trays can be filled with 16%, 22%, or the recently launched 35% carbamide peroxide strengths to lighten a patient’s smile up to 8.4 shades. This mint-flavored formulation contains potassium nitrate to help decrease the sensitivity that is at times associated with bleaching. Full patient kits and refill kits are available, as well as new 50-syringe packs.Venus White Ultra is a convenient, entry-level whitening system that can give patients visibly whiter teeth in just three days. Seven upper and seven lower disposable trays are pre-filled with mint-flavored, 11.2% hydrogen peroxide gel. This once-a-day, at-home treatment can be used for up to seven days, with no chairtime or multiple visits required. As a professional alternative to over-the-counter whitening options, Venus White Ultra can boost practice profits while giving patients the assurance of a professionally-backed product.Gluma Desensitizer PowerGel receives high ratingTo provide extra value and assist practices in maximizing their revenue, Heraeus offers key support to its Venus White dentist-customers: • Marketing and sales support tools, including professionally designed patient marketing materials• Customizable marketing materials and promotional items available through www.heraeusdentalusa.com• Valuable, business-building support through Webinars, marketing tips in the Heraeus Dental 360 e-newsletter, and other tools to help practices maximize their successAnimations demonstrating how to use the Venus White products as well as how teeth whitening works can be found on YouTube. To view the presentation, visit www.youtube.com/watch. For more information, visit www.heraeusdentalusa.com or call (877) 258-5937.To comment on this topic, go to community.pennwelldentalgroup.com/.