SANTA MARIA, California—DenMat, a leader in dental technologies, has launched smilecentral.com. Smilecentral.com is a patient-focused website for consumers seeking a smile makeover. Introduced in conjunction with a new national television advertising campaign featuring Snap-On Smile, Cerinate One-hour Permanent Veneers and LUMINEERS, the website features an interactive avatar named Kim—the viewer’s personal smile assistant—who helps prospective smile makeover patients request an appointment with a participating dentist in their respective area.“DenMat is dedicated not only to developing innovative solutions for dental patients, we’re equally committed to bringing interested patients into dental offices to receive treatment,” commented Eric Relyea, vice president, marketing, for DenMat. "Our national TV campaign will drive them to smilecentral.com, where they will be able to use the Dentist Locator to find a practice near them to perform the desired procedure. Bringing new patients to the dentist’s office is a fundamental objective of the site."DenMat introduces Cerinate One-hour Permanent VeneersDentists can register for one of three Dentist Locator listings available per zip code, so that prospective patients can request an appointment on-line. Patients are led through a series of questions to help them identify what they would like to correct about their smiles. This includes crooked, uneven, stained, worn, or even missing teeth.Patients ultimately arrive on a possible restorative solution and a practice they can choose. DenMat’s Smile Continuum gives patients and their doctors a range of options in smile esthetics from the noninvasive, removable Snap-On Smile to Cerinate One-hour Permanent Veneers.For more information, visit visit www.denmat.com or call (800) 445-0345.To comment on this subject, go to community.pennwelldentalgroup.com/.