Venus White support

SOUTH BEND, Indiana—Heraeus Kulzer, a leader in dental esthetics, has announced that the Venus White line of teeth whitening systems will donate $3 to the Breast Cancer Research Foundation each time a distributor sales representative passes the Venus White Dentrek Sales Training Module during National Breast Cancer Awareness Month in October 2011. The effort supplements Heraeus’ commitment to donate a portion of the proceeds from Venus White sales to the Breast Cancer Research Foundation. As of late October 2011, the “Venus Whitening for Hope” campaign is poised to bring the company’s three-year contribution to more than $100,000 by year-end.“Our Dentrek sales training module donation is yet another example of our sincere commitment to transforming lives in general, and to the cause of breast cancer research in particular,” said Amy Holmes, Venus White product manager. “As the No. 1 whitening system sold by distributors in the United States, we enthusiastically encourage our distributor sales representatives to help us maximize our donation to this noble cause while they enhance their understanding of Venus White’s many benefits.”Free Heraeus educational webinar on adhesivesBy supporting such causes as breast cancer awareness, the company is helping to transform lives.For more information, call (800) 431-1785 or visit www.heraeusdentalusa.com. To comment on this topic, go to community.pennwelldentalgroup.com/.