Heraeus scrap refining

SOUTH BEND, Indiana—Gold prices continue to climb to record highs as debt problems flare in the U.S. and Europe.

Gold has rallied to a record high of $1,615 an ounce. According to a statement in the Wall Street Journal by Swiss bank UBS, gold will be the only precious metal with a supply deficit this year as demand outstrips inventory for the first time since 2008.

Gold prices are catapulting to new records with regularity. its rally is being driven in large part by the lingering U.S. debt ceiling debate and the sovereign debt crisis in the euro zone.

“The price of gold has been steadily climbing since July 1st, and more and more dentists and laboratory professionals, seeking to capitalize on its soaring price, are sending their dental scrap to Heraeus’ Scrap Refinery,” said Tony Circelli, refining manager.

Heraeus, known for esthetic-based materials including Gluma and Venus, has owned and operated one of the leading scrap metal refineries in the western hemisphere for more than 50 years. Heraeus Scrap Refinery wants to help guarantee customers fair market value for gold and other precious metals.

“What dental and laboratory professionals don't know about the contents of their scrap—could cost them,” said Circelli.

Unlike onsite brokers that measure the total weight of scrap and then estimate melt loss, Heraeus' assessment takes place at its refinery.

First, chemists weigh and melt the scrap. As the gold scrap liquefies, borax and soda ash are mixed in to help ensure a homogeneous melt. Then the bar is drilled and the sample is sent to the lab for assaying (the process of measuring the precious metal content: gold, platinum, palladium, and silver).

“For many years, I sold my scrap to the person who periodically came to my office every few months," said Dr. Robert Marus. "Then I realized that he had no accurate way to measure the gold or palladium content of my scrap yet he was issuing me a check on the spot! When I sent my scrap metal to Heraeus, I not only received 25% more per case, but I also received a detailed assay of the content of my scrap.”

Circelli explains, “Our process ensures the most accurate, efficient assays in the business and is necessary for ensuring fair market value to customers who entrust their scrap to us.”

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Heraeus Scrap Refinery also provides customers with complete service from preprinted air bills to free shipping containers. The process is free, fast, and easy. Customers simply go online to www.heraeus-scrap.com to schedule a pickup, and Heraeus ships containers directly to them.

“When sending in the scrap, there's no need to remove enamel or ceramic from the pile as these materials are vaporized during the melting process," said Circelli.

“My scrap return is an important element in my overall precious metal costs," said Warren Rogers, CEO of Knight Dental Group, a 35-year-old dental laboratory based in Oldsmar, Fla. "Heraeus refining has given us consistent high value; they are a name I trust.”

Take the Heraeus Scrap Challenge and receive 5% more on your scrap return. Call (800) 343.5336 for more information or visit www.heraeustentalusa.com.

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