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Venus White raises $400,000

April 4, 2011
Funds to support breast cancer research nationwide.
SOUTH BEND, Indiana--Venus White "goes pink." To read more about Heraeus, go to Heraeus.The professional three-level teeth whitening system from Heraeus, a leader in advancing dental esthetics and overall dental well-being, has announced raising more than $40,000 in 2010 to help support breast cancer research nationwide. Since 2009, Heraeus has been committed to supporting breast cancer research through its Venus Whitening for Hope campaign. The Pink Ribbon logo is proudly displayed on Venus White patient education materials so patients and dental professionals can see that they are contributing to the fight against breast cancer--the second most common cause of cancer deaths in women, according to the American Cancer Society. “Heraeus is proud to support the fight against breast cancer through its special Venus Whitening for Hope program,” said Christopher Holden, president of Heraeus Kulzer. “We all have had breast cancer hit close to home and want to do whatever we can to make a difference by supporting research for this all-too-common disease." Venus White includes three levels of patient-friendly teeth whitening systems: * Venus White Max in-office whitening system for results in an hour or less* Venus White Pro high-performance whitening system for use with custom trays* Venus White Ultra entry-level whitening system that includes the convenience of disposable whitening trays prefilled with mint-flavored gelFor more information, call (877) 258-5937 or visit To comment on this subject, go to