CHICAGO, Illinois--The American Dental Association is offering a new guide for dentists interested in growing their practice entitled, “The ADA Practical Guide to Internal Marketing: The Key to Dental Practice Success.”
To read more about the ADA, go to ADA.
The guide offers a variety of tips to market and grow a dental practice, such as cultivating referrals, developing newsletters and websites, as well as using social networking resources and search engine optimization. The book also includes information on building relationships between dentists and staff, as well as tips on making sure electronic and print communications abide by the Health Insurance Portability and Accountability Act.
As part of the ADA’s continuing initiative to make ADA publications available in a variety of formats, “The ADA Practical Guide to Internal Marketing: The Key to Dental Practice Success,” is available for wireless download on the Kindle and Nook for $44.95.
Kindles and Nooks are mobile reading devices that allow readers to download books, magazines, and other media for easy and portable reading. Visit Amazon's Web site or the Barnes and Noble’s Website to order the e-book.
The book is also available electronically and in hard-copy through the ADA Catalog online at www.adacatalog.org or by calling (800) 947-4746. The electronic edition is $39.95 for ADA members and $59.95 for nonmembers. The hard copy edition is $49.95 for ADA members and $74.95 for nonmembers.
For more information, go to www.ada.org.
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