As 2014 comes to a close, the dental industry is looking ahead to another year of innovation and change. In 2015, much of what's new will debut at IDS, the world's largest dental show. The meeting, held every two years in Cologne, Germany, showcases the world's latest dental products, services, and techniques.
At this year's Greater New York Dental Meeting (GNYDM), we had the chance to speak with Dr. Markus Heibach, executive director of the Association of German Dental Manufacturers (VDDI). As head of the group responsible for putting on the world's largest dental gathering (over 120,000 attendees are expected), Dr. Heibach is a very busy man these days. Watch the video and find out about what attendees can expect to find at this year's show.
Be sure to look for more videos from GNYDM in the upcoming January-February edition of the Apex360 digital magazine, available online and as a mobile app. The issue will feature eight videos from GNYDM, each of which highlights a trend we're seeing in the dental industry.