SOUTH BEND, Indiana--Heraeus Kulzer, a leader in dental esthetics, has announced that its prosthetics division is offering a web-based print-on-demand site for dental laboratory customers.

The site gives these laboratories access to Heraeus’ portfolio of brochures and other tools that can be used to market their services to dental practices.

An appealing aspect of this site is the ability for a laboratory to customize the materials with its logo, address, and other contact information. The laboratory may also download Heraeus product logos, images, customer letters, customizable pricing sheets, and other materials at no charge to create letters, flyers, postcards and, email messages. These can be sent to current or prospective dental practice customers.

Customers may download a free Print-on-Demand User Guide from the site providing answers to questions about how to make the most of the site’s capabilities.

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“Our dental laboratory customers have many roles, including those of technician, artist and craftsperson,” said Lesley Melvin, product manager for Heraeus’ Prosthetics Division.

“But they also play the role of a marketer and business person; we developed our print-on-demand site to help them be as successful in that role as possible."

For more information, call (800) 431-1785 or visit www.heraeusdentalusa.com.

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