LISTERINE make unveils docummercial

"This Is Your Mouth,” narrated by award-winning actor Neil Patrick Harris will benefit National Children’s Oral Health Foundation: America’s Toothfairy.

CHARLOTTE, North Carolina--The makers of LISTERINE Antiseptic will introduce “This Is Your Mouth,” a docummercial narrated by actor Neil Patrick Harris to benefit National Children’s Oral Health Foundation: America’s Toothfairy.

By blending pop culture with science and humor, “This Is Your Mouth” takes a closer look at the potential effects of rapidly multiplying bacteria in the mouth and illustrates how LISTERINE Antiseptic destroys the germs that are left behind from only brushing.

Dental professionals and scientists show how bacteria multiply and collect in the mouth to form a thick layer called plaque biofilm, which is more harmful than free-flowing bacteria and may increase the potential for bad breath and gingivitis.

Viewers will also explore when LISTERINE Antiseptic was first formulated in 1879 and get glimpses of retro advertisements. Each time the documentary is viewed at www.listerine.com/yourmouth, a $1 donation will be made to National Children’s Oral Health Foundation: America’s Toothfairy.

“Plaque is not a simple matter and there is more to be concerned about than meets the eye,” said Marcelo Araujo, DDS, PhD, associate director, Scientific & Professional Affairs, Johnson & Johnson Consumer & Personal Products Worldwide, a division of Johnson & Johnson Consumer Companies.

"We all need to understand the effects of the plaque biofilm. This docummercial will educate viewers on the important role that rinsing plays in fighting the plaque biofilm.”

Added Harris: “I never realized how much goes on ‘behind the scenes’ in our mouths, and that brushing and flossing alone isn’t enough to keep germs at bay. But more importantly, I'm excited that by viewing this documentary on the Web site, donations will be made to National Children's Oral Health Foundation, a very worthwhile organization. Children across the country need to spend more time on the playground and less time with a toothache!”

Fern Ingber, NCOHF president and CEO stated, “We are very grateful that the makers of LISTERINE share our commitment to children’s oral health and chose to direct proceeds from the production of “This Is Your Mouth” to NCOHF smile-saving programs. This generous donation will enable NCOHF affiliates to continue providing quality treatment and critical preventive services to children from vulnerable populations to effectively break the cycle of preventable pediatric dental disease.”

To view the short documentary and share it with friends via Facebook and Twitter, watch a making of the video with Harris, and download specialty wallpaper, log on to www.listerine.com/yourmouth.

To learn more about America’s Toothfairy or to adopt the oral care of a child in need, visit www.americastoothfairy.org.

To read more about America's Toothfairy, go to America's Toothfairy.

To comment on this subject, go to community.pennwelldentalgroup.com/.

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