Radius names new marketing director

June 29, 2010
Liisa McConnell appointed director of marketing and public relations for RADIUS.

KUTZTOWN, Pennsylvania--Liisa McConnell has been appointed director of marketing and public relations for RADIUS.

The newly created position is part of a plan to expand the company. McConnell will oversee RADIUS’ new marketing initiatives. Her first goal will be to ramp up RADIUS' online image with a new social media campaign. McConnell also plans to expand sales among dental professionals.

"Liisa brings a creative background and strong talents in project management, as well as more than 10 years' experience implementing successful marketing campaigns, business development and brand management to the RADIUS team," said Saskia Foley, executive vice president of RADIUS.

Added McConnell: "I'm so excited to be part of such a forward-thinking organization. I am joining RADIUS at a very exciting time. We have a line up of innovative products that we will be rolling out which will bring new growth opportunities. The company also has new sustainability efforts in place, including a new solar-paneled facility."

RADIUS recently launched a “Get a better handle on it!” campaign aimed at helping people focus more on their dental health.

For more information, go to www.radiustoothbrush.com.

To read more about RADIUS, go to RADIUS.

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