Keith Haig blog 3M ESPE

June 15, 2010
Keith Haig, director of marketing and professional relations, shares views and invites dental professionals’ opinions.

ST. PAUL, Minnesota--Dental professionals looking for an insider’s view of the industry now have a new source for commentary and opinions.

Keith Haig, director of marketing and professional relations for 3M ESPE, is the voice of 3M ESPE Dental Insights. Dental Insights is a blog in which Haig examines trends and news in the dental industry. Haig also shares his opinions from his perspective.

Launched in March 2010, the blog invites dental professionals to weigh in with their views, giving them a direct link to one of the top-ranking executives at 3M ESPE. Haig has posted his thoughts on topics such as innovation in dentistry, mobile device usage, the ethical implications of company giveaways, and more.

He has also explained the science involved in several 3M ESPE products and invited readers to be candid in sharing their opinions of them.

“We place a lot of value in communicating directly with dental professionals, and this blog gives me an opportunity to do just that,” said Haig.

“It’s an important vehicle for two-way communication, and we are eager to hear more input from professionals—not just about our products, but about how we can make their lives easier, and what they think about the industry itself.”

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