Trident, RDH Xtra Care Award

Oct. 5, 2010
RDH and Trident Xtra Care® Award to recognize outstanding community service by dental hygienists.

PARSIPPANY, New Jersey--There are approximately 150,000 dental hygienists in the United States today.(1) Unfortunately, these dental professionals often do not get the recognition they deserve for their vital work in promoting proper oral care among children and adults, especially in underserved populations.

That’s why Trident® gum and RDH® magazine are proud to introduce the RDH and Trident Xtra Care® Award, which is deigned to recognize the outstanding community service of dental hygienists who use Trident while helping to improve the oral health of people in need. By establishing this award, Trident and RDH magazine seek to show their appreciation to dental professionals who volunteer their services, as well as to encourage others to extend their care to the less fortunate in their communities.

How To Be Nominated
Registered dental hygienists, dental hygienist students, and retired dental hygienists can nominate themselves or others by logging on to and describing in 125 words or less the service, educational project, or community involvement, and where the nominee made their impact (eg, schools, nursing homes, volunteer dental services, or other projects). Employees and family members of Sponsors, and Contest Advisory Board members and their families are not eligible to make nominations or to be nominated.

Nominations must describe how the nominee made Trident gum with xylitol or Trident Xtra Care with Recaldent® part of their patients’ daily oral care. Submit at least 1 and up to 3 photos that preferably include the nominee associated with their service project. Nominations will be accepted from September 24, 2010 to December 2, 2010. Complete contest rules and regulations can be found at

The prizes for the winner of the Trident Xtra Care Award will include a feature in the January 2011 RDH magazine editorial, an announcement in the December issue of the RDH E-Village newsletter, free Trident sugar free gum samples for 1 year for their dental practice, and a $500 American Express® Gift Card.

About Trident Sugar Free Gum
Trident gum has long been a pioneer in providing oral health benefits to consumers. Trident was the first gum brand of its kind to undergo a long-term clinical testing in 1967 with a study showing that people who chewed Trident experienced significantly fewer cavities. Most recently, the brand introduced Trident Xtra Care with Recaldent, a great-tasting sugar free gum that delivers superior strengthening power versus regular sugar free chewing gum.(2) Today, Trident is the best-selling chewing gum and sugar free gum in the world.(3)

About RDH Magazine
RDH—the National Magazine for Dental Hygiene Professionals—is created for dental hygienists who are committed to ongoing professional growth, with topics ranging from clinical and practice management to continuing education. With a total qualified circulation of over 67,000, RDH magazine is the most widely circulated journal in the market.

About Kraft Foods, Inc.
With annual revenues of approximately $48 billion, Kraft Foods is a global powerhouse in snacks, confectionery, and quick meals. The company is the world's second-largest food company, making delicious products for billions of consumers in more than 160 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones Sustainability Index, and Ethibel Sustainability Index.

American Express: Terms, conditions, and purchase/replacement fees apply, subject to applicable law. For U.S. use only at merchants that accept American Express Cards. Not for use at car rentals, cruise lines, casinos, or ATMs. ©2010 American Express Company. American Express is a registered trademark of American Express Company. All rights reserved. American Express Company is not a sponsor and does not endorse this promotion.

RECALDENT® is milk-derived and, therefore, not recommended for your patients with milk allergies. RECALDENT® is digestible by patients with lactose intolerance. RECALDENT is a registered trademark, used under license.

Trident, Trident Xtra Care, and all related indicia are all registered trademarks of Cadbury Adams USA LLC.
© 2010 Cadbury Adams USA LLC

(1) ADHA. Profile of ADHA.
(2) Cai F, Shen P, Walker GD, Reynolds C, Yuan Y, Reynolds EC: Remineralization of enamel subsurface lesions by chewing gum with added calcium. J Dent. 2009;37:763-768.
(3) 2007 Euromonitor.

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