Philips acquires Discus Holdings

Oct. 11, 2010
Acquisition broadens oral health-care portfolio within Philips Consumer Lifestyle sector with professional dental care products.

AMSTERDAM, The Netherlands and LOS ANGELES, California--Royal Philips Electronics has announced agreeing to acquire Discus Holdings, a leading manufacturer of professional tooth whitening products.

Through this acquisition, Philips expands its oral health-care portfolio, adding to Philips’ Sonicare electric toothbrush business. Upon closing of the transaction, pending regulatory approvals which is expected in the fourth quarter of 2010, Discus will become part of Philips’ Consumer Lifestyle sector’s health and wellness business.

Financial details of the agreement were not disclosed.

“Oral health care is an important part of our strategy to enhance consumer health and well-being, and an important growth driver of our portfolio,” said Philips Consumer Lifestyle CEO Pieter Nota.

"Discus’ professional tooth whitening business provides a strong foundation for growth in the cosmetic dentistry space and will strengthen Philips’ position as a leading oral health care brand amongst dental professionals and consumers. Moreover, Discus’ oral care products complement our existing Sonicare portfolio, further building our relationship with dental professionals.”

Professional tooth whitening involves the use of special compounds designed to penetrate the surface of the tooth and remove stains in both dentin and enamel. Discus’ portfolio includes products such as Zoom and BriteSmile, two light-activated whitening systems used by dental professionals worldwide, as well as a range of take-home whiteners that are sold under dental supervision.

In addition, Discus’ oral care portfolio provides dental professionals and their patients a range of treatment options for sensitivity relief, caries prevention, gingivitis, breath management, oral ulcer relief, and other dental care.

“Over two decades, Discus built a global dental products company while introducing some of the most recognized brands in dentistry,” said Steve Semmelmayer, CEO of Discus Holdings. "Millions of consumers have benefited from the whiter, brighter smiles created by our products,

Added Dr. William Dorfman, Discus founder: “Merging with Philips will bring significant growth opportunities for Discus products with unprecedented reach and scope. We are excited about becoming part of the Philips global organization.”

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