J. Morita discontinues rotary master

July 14, 2010
Decision to stop electric low-speed handpiece was made as a result of the company’s desire to focus resources on equipment developed by parent company, J. Morita Manufacturing Corporation.

IRVINE, California--J. Morita USA has announced the discontinuation of Rotary Master, an electric low-speed handpiece.

The decision was made as a result of the company’s desire to focus resources on equipment developed by parent company, J. Morita Manufacturing Corporation. The change takes effect immediately since inventory supplies have been depleted.

This decision does not impact J. Morita’s commitment to the handpiece market. Recent advancements in turbine design and patient protection have differentiated J. Morita in the air-driven sector.

The company will continue to invest heavily in the expansion and continued research and development of current handpieces, including TwinPower Turbine and Air Torx.

“Rotary Master has been a great product for J. Morita USA for nearly 10 years,” said Steven White, senior vice president of sales and marketing.

“We carefully assessed the impact of Rotary Master sales in North America and concluded this is a positive step that will allow us to focus our current efforts in the air-driven market. We are thrilled with the product line developed by our parent company, and we are excited about future possibilities for a replacement in the electric category.”

For more information, contact J. Morita USA at (877) 566-7482 or visit www.jmoritausa.com.

To read more about J. Morita USA, go to J. Morita USA.

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