Patterson Dental, Kids World team up

Patterson Dental has signed an agreement with Kids World Productions as the exclusive distributor of the My First Toothbrush line of products.

This education-based offering will debut in the new products section of the January Patterson Dental Front Office Products catalog.

Featured products include toothbrushes, stickers, and a book to help kids and parents understand the importance of dental hygiene called My First Toothbrush: Quacky and Jackie Learn to Brush.

“In building a program with the irresistible, entertaining influence of the Quacky and Jackie characters associated with this product line, dental staffs have another tool for developing rapport with young patients and building a strong foundation for lasting relationships,” said Patterson Office Supplies Marketing Manager Kim McQueen. “These unique characters make taking care of teeth fun and easy for kids and encourage proper lifelong dental care.”

Kids World Productions President Dr. Don M. Newman emphasized that, with the prevalence of childhood cavities and the effects on overall health, it is vital that dental health professionals and parents take action.

“It is well-documented that primary tooth decay increases the occurrence of decay in the secondary teeth,” he said. “Prevention is the best way to stop tooth decay.”

Added McQueen: “We’re excited about this new partnership with Kids World Productions and Dr. Newman. The Quacky and Jackie characters can be utilized in so many teaching scenarios.”

Plans are under way to expand the presence and message of these characters to additional products.

“At Patterson, we are always looking for fresh ideas and products to help our customers educate and build relationships with patients,” McQueen said. “This exclusive agreement enables dental practices to benefit from an effective, educational tool that no other dental supplier offers.”

To learn more about this product line and how it can benefit practices, contact a Patterson representative or a Patterson front office specialist at (800) 637-1140.

For more information, go to www.pattersoncompanies.com.

To read more about Patterson Dental, go to www.dentistryiq.com/index/display/article-display/0565492508/articles/dentisryiq/practice-management/2010/04/april-free_samples.html.

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