NCOHF raises awareness of pediatric dental disease

May 4, 2010
Foundation releases public service announcement in continued effort to raise awareness of the No. 1 chronic childhood illness in the United States.

CHARLOTTE, North Carolina--National Children’s Oral Health Foundation: America’s Toothfairy
has announced release of a public service announcement in a continued effort to raise awareness of the No. 1 chronic childhood illness in the United States--pediatric dental disease.

The PSA, titled "America’s Toothfairy: Transforming Children’s Lives," can be viewed at and is available for distribution in a three-minute and
60-second format.

The goals of both versions are to educate the general public about the prevalence of pediatric dental disease and highlight the measures that NCOHF nonprofit affiliate health-care facilities are taking to provide underserved children nationwide with compassionate, comprehensive oral health care.

“Millions of children are suffering in silence from oral pain so severe that it impacts their ability to
eat, sleep, and learn on a daily basis,” said Fern Ingber, NCOHF president and CEO.

“With access to basic preventive care and simple educational tools, pediatric dental disease is
completely preventable. We hope this film will create a robust public dialogue surrounding our
country’s oral health epidemic and encourage increased support for nonprofit health-care centers
that work tirelessly on limited resources to eliminate this disease from future generations.”

"America’s Toothfairy: Transforming Children’s Lives" was produced by Emulsion Arts, a
film production company based in Charlotte, N.C. DENTSPLY International, a dental products company and a NCOHF Underwriter since 2006, provided full funding for the video project.

To receive a copy of America’s Toothfairy: Transforming Children’s Lives for Web site or television broadcast, contact Kristin Kenyon, NCOHF communications and development manager, at (704) 350-1600.

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