BREA, California--Vident has announced that Fred Ketcho is the company's new president, effective immediately. "We look forward to having the benefit of Fred’s broad professional experience, leadership abilities and energy, along with his strong focus on customer relationships,” said Wayne Whitehill, CEO of Vident and one of the company’s founders.“Fred’s business acumen is a perfect fit for Vident,” said Whitehill. “And his vast experience in global sales and service, strategic planning and product development will translate into innovative, exceptional products, and service for our customers.”Ketcho most recently worked as vice president/general manager of the Americas Region of Datacard, where he simultaneously served as the president of Datacard Canada. Prior to Datacard, he worked for Hughes Aircraft and Honeywell, where he achieved increasing levels of responsibility, eventually serving as global director and general manager of the Industrial Business Unit. “I am proud to join Vident as president,” said Ketcho. “I am impressed with the company’s successful heritage and strong reputation, and I look forward to shaping Vident’s future growth based on changing customer and market needs. I also look forward to meeting our customers to gain their insights and perspectives on our company and the industry as a whole.”Ketcho received his bachelor of science degree in industrial engineering from Lehigh University in Pennsylvania and his master of science degree from the University of California, Los Angeles.For information on quality VITA products, call (800) 828-3839 or visit www.vident.com.To read more about Vident, go to www.dentistryiq.com/index/display/article-display/372813/articles/dental-economics/industry-news-2/2010/02/vident-employee-promoted.html.To comment on this topic, go to community.pennwelldentalgroup.com/.