Content Dam Diq En Articles Apex360 2015 11 Sirona Announces Siroworld Celebration Events At Greater New York Chicago Midwinter And California Dental Association South Meetings Leftcolumn Article Thumbnailimage File

Sirona announces ‘Siroworld Celebration’ events at Greater New York, Chicago Midwinter, and California Dental Association-South meetings

Nov. 22, 2015
The Siroworld Celebration events will feature celebrities, networking, and educational opportunities from Sirona for Siroworld members.

Celebrations planned at several dental shows leading up to annual celebration in Orlando in August 2016

Earlier this month, Sirona Dental Inc. announced several upcoming Siroworld Celebration events scheduled in conjunction with major dental trade shows. The events will lead up to the annual Siroworld Celebration event taking place August 11-13, 2016 in Orlando, Florida.

“Siroworld is the event we always dreamed of creating for the dental community,” said Sirona President Michael Augins. “Siroworld is an all-encompassing, epic-scale educational experience that could not be contained to only celebrating in August 2016. Therefore, we are celebrating SIROWORLD throughout the year at various industry trade shows.”

Siroworld festivities currently planned in conjunction with major dental trade shows include:

The kick-off celebration, taking place during the Greater New York Dental Meeting on Sunday, November 29, 2015 at the TimesCenter, which is in the heart of New York’s Times Square District. Attendees will be treated to an evening of dental education, networking opportunities, food and drinks, and special guest speaker Daymond John, an award-winning business executive and star of the ABC network’s show Shark Tank.

Above: Daymond John of ABC's Shark Tank

Additionally, Mike DiTolla, DDS, will present the latest technology advancements in dentistry, and Fred Joyal of 1-800-Dentist will share how dentists can take their current social media strategy, tactics, and implementation to the next level of customer engagement, profitability, and ROI.

At the Chicago Dental Society Midwinter Meeting, Sirona will host a Siroworld Superheroes of Dentistry party on Friday, February 26, 2016 at the House of Blues. Attendees are encouraged to dress in their best super hero costume.

A special Siroworld event is also planned for the California Dental Association–South meeting scheduled in May 2016. More details, including location, special celebrity speaker, date and time, will be announced at the Siroworld kick-off celebration in New York City on November 29.

Siroworld is a membership-based community in which like-minded professionals gather to create a network of technology-driven dental professionals. Perks include access to the annual Siroworld event, featuring three days of educational sessions, networking opportunities, entertainment, and special celebrity appearances. Additionally, Siroworld members can attend exclusive educational events at major US trade shows, get optional VIP access/reserved seating, and join special Siroworld trips (e.g., IDS visit and Sirona Bensheim visit), all while learning from and connecting with professionals in digital dentistry and being among the first to learn about new software and updated technologies from Sirona.

“We are excited to launch these Siroworld events and continue our longstanding tradition of delivering world-class education and outstanding entertainment to the dental community,” said Augins. “Having several events throughout the year leading up to the annual Siroworld event in Orlando planned for August 2016 will [allow us to] showcase the best of Siroworld on a national stage. Certainly, all participating dental professionals will be enriched as a result attending these celebrations.”

Pricing for Siroworld is currently $1,995 a year for a membership and $2,995 a year for VIP membership. Membership includes entrance into all of the celebration events planned at the trade shows and the annual event in Orlando. Total Office membership packages are currently available for $5,995 and include Siroworld membership for up to six people.

For further details on Siroworld membership and information, visit or contact a Patterson Dental representative.

Source: Sirona Dental Inc. press release 11 November 2015.

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Updated April 22, 2016