Content Dam Diq En Articles Apex360 2016 10 Koelnmesse Indonesian Dental Association And Pt Traya Eksibisi Internasional Form Strategic Partnership To Organize New Dental Event In Indonesia Leftcolumn Article Thumbnailimage File

Koelnmesse, Indonesian Dental Association, and PT. Traya Eksibisi Internasional form strategic partnership to organize new dental event in Indonesia

Oct. 31, 2016
The Indonesia Dental Exhibition & Conference will offer an extensive trade exhibition and educational program tailored to meet the demands of the larger Indonesian dental community.

Koelnmesse, the Indonesian Dental Association (PDGI – Persatuan Dokter Gigi Indonesia) and PT. Traya Eksibisi Internasional (Three Events) have signed an agreement to jointly stage the Indonesia Dental Exhibition & Conference, the first comprehensive trade show in Jakarta, Indonesia.

The event will cater exclusively to the needs of the Indonesian market and will take place from September 15-17, 2017.

The biennial event will be held in odd years, alternating with the established IDEM Singapore, the leading dental exhibition and conference in the Asia Pacific. In contrast to IDEM Singapore, which is also organized by Koelnmesse and positioned as a regional event catering to the entire Southeast Asian market, the Indonesia Dental Exhibition & Conference will prioritize the needs of the Indonesian dental industry and dentists. It will offer an extensive trade exhibition and educational program tailored to meet the demands of the larger Indonesian dental community.

According to Koelnmesse, IDEM Singapore will continue serving as a regional meeting place for the ASEAN dental industry. It will remain as the entry point for international dental manufacturers seeking distributors and wanting to extend their market share into Southeast Asia. The Indonesia Dental Exhibition & Conference will complement this offering by serving as an extension of IDEM Singapore into Indonesia, the largest and fastest growing dental market in the region. It will feature localized educational content and offer a platform to manufacturers intending to penetrate deeper into the emerging Indonesian market.

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Mathias Kuepper, managing director, Koelnmesse Pte. Ltd., said, “Although every edition of IDEM Singapore has enjoyed strong support from Indonesian dental professionals, we have come to recognize that there is still unrealized potential in the Indonesian market. Its health-care industry is expected to grow by up to 20% yearly, which points to an emerging need for a platform for dental professionals to learn more about well-established and effective technologies, research, and skills."

Kuepper continued, "Koelnmesse is partnering with the Indonesian Dental Association (PDGI) and an experienced professional exhibition organizer, Three Events, to meet these needs by organizing the comprehensive Indonesia Dental Exhibition & Conference. By bringing together both international and local partners, we aim for our exhibition to achieve the highest standards of excellence while providing a solid business platform that is relevant to the Indonesian dental sector.”

Dr. Farichah Hanum, president of the Indonesian Dental Association (PDGI) added, “Indonesia has over 27,000 dentists nationwide, who face unique challenges in their daily practice. By focusing on their issues and leveraging Koelnmesse’s and Three Events expertise in organizing quality, educational exhibitions and conferences, we hope to bring dentistry to new heights in Indonesia. The city of Jakarta, with over 5,000 dentists, was chosen to host this new event because it is the central business and travel hub for Indonesia.”

Andy Wismarsyah, president director of API Events, the holding company of Three Events, said, “Working together with Koelnmesse and the Indonesian Dental Association to create the new dental event Indonesia Dental Exhibition & Conference is an opportunity we are looking forward to. Drawing on the expertise from each partner, the Indonesia Dental Exhibition & Conference is poised to be a permanent fixture on the Indonesian dental scene.”

More information will follow soon on at

Koelnmesse organizes and supervises nearly 80 trade fairs, exhibitions, guest events, and special events in Cologne and in the most important markets worldwide. The subsidiary Koelnmesse Pte. Ltd. stages various leading trade fairs for the Southeast Asia region: the dental trade show IDEM Singapore, the biggest food and beverage exhibition in Asia THAIFEX – World of Food Asia, and the emerging technology conference EmTech Asia.

The Indonesian Dental Association (PDGI – Persatuan Dokter Gigi Indonesia), founded in 1950, is the certified national organization for dental professionals in Indonesia. PDGI currently has 19 regional board members and consists of 288 branches. To achieve its vision of becoming the professional and authoritative organization for dentists in Indonesia, PDGI has set itself the mission of establishing cooperations with stakeholders to improve oral health; strengthening corporate governance by empowering its existing structure; advancing the science of dentistry by improving education and providing continuing education opportunities; and fostering professionalism in the industry by providing legal protection for and improving the welfare of its members.

PT. Traya Eksibisi Internasional (Three Events) is a professional exhibition organizer based in Jakarta that organizes both business-to-business and business-to-consumer exhibitions in multiple sectors, including dental, design, IT and electronics, and printing. Three Events is the sister company of PT. Amara Tujuh Perjuangan (Seven Events), the organizer of Gaikindo Indonesia International Auto Show (GIIAS), Southeast Asia’s largest Automotive exhibition.

Source: The above is an edited version of a Koelnmesse press release issued 31 October 2016.

Editor's note:

This article first appeared in the Apex360 e-newsletter. Apex360is a DentistryIQ partner publication for dental practitioners and members of the dental industry. Its goal is to provide timely dental information and present it in meaningful context, empowering those in the dental space to make better business decisions. Visit the Apex360 home page here, and subscribe to the Apex360 e-newsletter here.

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