Only 29% of dentists are extremely familiar with their marketing strategies and their performance (figure 1). Furthermore, 17% are only slightly familiar and 9% have no engagement with their practice marketing at all. This is very alarming considering how closely tied effective marketing is to practice success.
Figure 1: How familiar are you with your practice's marketing strategies?
Source: Levin Group Data Center analysis of 2017 DE – Levin Group Practice Survey
Gone are the days when dentists could rely on good clinical skills and an ad in the Yellow Pages for practice growth. Today, dentists must fully embrace robust marketing plans that use a wide variety of patient referral, print, online, and social marketing vehicles to promote their brand and bring people to their office door.
Even if you’ve employed the help of capable experts or a good marketing coordinator, your apathy in regards to marketing can cause practice goals and targets to go untracked and unmet. Every dentist needs to be extremely familiar with their practice’s marketing strategies. They must make sure that their strategies aren’t wasting hard-earned money and eating away profits.
A good way for dentists to become fully engaged with their marketing plan is for them to participate in a dental business education study club. Becoming an active participant in monthly discussions with colleagues facing the same business challenges will encourage you to run every area of your practice like a CEO. From then on, you’ll no longer be satisfied to leave your marketing efforts completely in the hands of others.
Roger P. Levin, DDS, is the founder and CEO of Levin Group, a leading dental consulting firm. A nationally recognized speaker, Dr. Levin presents practice management seminars throughout the country.
CATCH UP ON PAST DATA BITES
Data Bites is a monthly column by Dr. Levin in the Apex360 newsletter.
Survey finds improving dental hygiene recall rates a primary growth opportunity
Optimism rising among dentists
For more dentists, these two challenges stand out
Patient communication, more practices are winging it (But should they be?)
Here's the national average for case acceptance
The 2 biggest obstacles to practice success
What expert advisors do dentists rely on?
This article first appeared in the Apex360 e-newsletter. Apex360 is a DentistryIQ partner publication for dental practitioners and members of the dental industry. Its goal is to provide timely dental information and present it in meaningful context, empowering those in the dental space to make better business decisions.
Subscribe to the Apex360 e-newsletter here.