Boyd, Professional Sales Associates announce partnership

March 18, 2008
With the agreement with PSA, Boyd will only sell specific products through authorized dealers.

CLEARWATER, Florida--Boyd Industries, Inc., a leader in dental specialty equipment has announced an agreement with Professional Sales Associates of Louisville, Colo., to represent its products for oral surgery, pediatric dental, gaming systems, and related cabinetry to dental distribution.

PSA will train and help detail orders for Boyd equipment, as well as serve as a liaison between Boyd and the dealers. Up to this point, Boyd has distributed its products through dealers and on a direct basis.

With the agreement with PSA, Boyd will only sell its above-mentioned products through authorized dealers.

"Needless to say, we are extremely excited and proud to be working with PSA and dealers on an exclusive basis," said Bruce Livingston, president of Boyd Industries, Inc.

PSA promotes equipment through the distribution channel. With PSA's knowledge of distribution, and Boyd's leadership in specialty equipment, dental dealers should be well-versed and prepared to service dental specialists with equipment designed specifically for their specialty.

In preparation for the April 1 launch date, Boyd recently conducted product training at PSA's national sales meeting in Miami.

"Since 1969, PSA has been committed to the dealer distribution channel. This move by Boyd sends a powerful message about our mutual belief in this model for Boyd's future growth," said Jim McGonigal, president of PSA.

For more information about Boyd specialty equipment, contact Boyd Industries at (800) 255-2693 or a local PSA representative.

For more about Boyd, go to Boyd Industries.

To read more about Boyd, go to Boyd Industries.