DEURLE, Belgium and SANTA MARIA, California--Two leaders in cosmetic dentistry, Remedent, Inc. and Den-Mat Holdings, LLC, have announced that Den-Mat has obtained the exclusive rights to manufacture, market and distribute Remedent's innovative GlamSmile products and technologies in North America and numerous international markets.
Terms of the agreement were not disclosed.
Den-Mat, the maker of the revolutionary LUMINEERS BY CERINATE porcelain veneer laminates, will acquire the rights to Remedent's single-motion veneer placement tray technology, proprietary veneer fabrication technique, and computer imaging design and digital preview technology. Integrating this technology will enable Den-Mat to launch LumiTray, a novel, one tray process for easy and efficient placement of Lumineers.
"This important agreement offers Den-Mat access to Remedent's next generation technology that will further enhance the creation, precision and placement of our high quality Lumineers and new cutting edge products for an improved cosmetic dentistry experience for both professionals and consumers," said Nicholas L. Teti, Jr., chief executive officer of Den-Mat Holdings LLC. "This strategic partnership strengthens Den-Mat as a leader in aesthetic dentistry now and accelerates the company into the future. We will integrate this new digital process technology into our systems."
Den-Mat will unveil the innovative LumiTray technology to dental professionals at Destination Education Nov. 7-9 in Las Vegas, Nev.
Guy De Vreese, chairman of Remedent, noted, "By combining GlamSmile and LUMINEERS with Den-Mat's substantial customer base and marketing reach, our companies now have a unique opportunity to significantly expand acceptance of our joint veneer technologies in the global dental market. LUMINEERS is the recognized leader in dental veneers and this strategic alliance with Den-Mat greatly magnifies our ability to penetrate the US dental market, the world's No. 1 dental environment, with our tray delivery system and 3D modeling software for designing and manufacturing veneers."
DLJ Merchant Banking Partners, a private equity investment affiliate of Credit Suisse and owner of Den-Mat Holdings, LLC, was instrumental in bringing this agreement to a successful conclusion.
"Den-Mat's integration of this proprietary technology will further enhance its aesthetic offerings and improve customer ease of use and satisfaction," said Ed Johnson, managing director and partner, DLJ Merchant Banking Partners. "We are very excited about the great potential from this transaction for both Den-Mat and Remedent."
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