Two dental practices win big to help patients

Aug. 13, 2008
Each office awarded new dental equipment in treatment room makeover contest from A-dec.

NEWBERG, Oregon--Two dental practices will be enjoying a full makeover of a treatment room, complete with new dental equipment, courtesy of a contest put on by A­dec, Inc.

Each grand prize package has a suggested retail value of $50,000.

Dr. Juliette Murcko's contest entry for new dental equipment convinced A-dec contest judges that her patients deserved a full treatment room makeover. Her Pittsburgh neighborhood practice's third treatment area still housed her recently retired father's red 1956 Ritter unit. The room was quite a topic of curiosity for new patients with its vibrant color and many mechanical arms reaching out over the patient chair.

Dr. Stewart Shernan, owner of Andaluna Cosmetic Dental in the Boston area, was taken back upon hearing that his practice was the other grand prize winner.

"I just can't believe it! I'm at a loss for words," he said.

"I was thinking of new equipment again this year and went to the A-dec Web site," said Dr. Shernan. "The contest for a full treatment room makeover showed up on the screen and my wife said, 'This is kismet, you've got to do it.' I had my doubts; I don't think I've ever won anything in my life."

Dr. Shernan entered the treatment room makeover contest earlier this year with a photo of his late father's 55-year-old equipment and a plea to update the space for patients. When planning his new treatment room, Dr. Shernan wanted to ensure his father's patients were comfortable in familiar surroundings. The new room will allow patients to view his father's antique equipment on display.

"We're very happy to award these prizes. From the photos we received from our two grand prize winners, we know that their practices are very deserving," said Peggy Fisher, A-dec's director of marketing. "This contest promotion has been a great way for our company to reach out to our dentist partners and help their practices continue to be successful."

To become a contestant, doctors either went online to the A-dec Web site, or filled out a postage-paid form with a photo of their current treatment rooms along with a brief essay on why they wanted the chance to win a treatment room makeover.

A-dec received nearly 1,900 entries during the contest. = Fifty doctors were also awarded VIP trips to A-dec's headquarters in Newberg in the Willamette Valley's wine-growing region.

For more information, visit A-dec or call (800) 547-1883.

To read more about A-dec, go to A-dec, bar and update.

To comment on this subject, go to PennWell Dental Community site.