EATONTOWN, New Jersey--Lanmark Group, a business-to-business advertising, marketing, and communications agency specializing in brand empowerment, recently appointed Sheri Doniger, DDS, as the agency's first clinical director.
Dr. Doniger will provide Lanmark with ongoing insight, feedback, and validation on a variety of marketing and communications functions including, campaign strategies, product evaluations, training programs, clinical article reviews, public relations, key opinion leader recruitment, ad concept development, and continuing education program development and research.
"When we decided to hire a clinical director, we knew the position would require someone who is extremely dynamic and knowledgeable in the dental field in order to further benefit Lanmark's vast industry experience," said Howard Klein, Lanmark Group president. "With Dr. Doniger's hands-on working knowledge and extensive presence in the dental arena, we are confident that we have someone who will greatly compliment our team."
"I've had the pleasure of working with Lanmark as contributor and lecturer over the past several years and I'm honored to be named their clinical director," said Dr. Doniger. "This type of position may be common for large dental product manufacturers, but as far as I know, there are no dental industry advertising agencies that have a clinical director. This is the kind of thinking that makes Lanmark the leading full-service agency in the dental field. I'm looking forward to working with them."
Dr. Doniger is a leading dental clinician, author, educator, and consultant who currently practices in Lincolnwood, Ill.
Dr. Doniger has authored numerous articles on topics ranging from periodontal disease to effective communications, and has held many lectures with an ongoing focus on women in the dental industry.
She is also an active member of numerous professional societies including the American Association of Women Dentists, the American College of Dentists, Chicago Dental Society, American Dental Association, and the Illinois Dental Society.
In addition, Dr. Doniger is the editor of the now online publication, Woman Dentist eJournal.
Dr. Doniger can be reached by e-mail at Sheri Doniger.
For more information, visit Lanmark Group.
To read an article written by Dr. Doniger, go to Sheri Doniger.
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