Alpen Rotary Instruments receive accolades

Aug. 3, 2009
Study reflects Coltène/Whaledent's Alpen Rotary Instruments as the fourth fastest growth product for 2008.

CUYAHOGA FALLS, Ohio--Coltène/Whaledent's Alpen Rotary line of diamond and carbide burs ranks as the fourth fastest growth product in the dental industry for 2008, according to the 2008 Dental Products Market Share Study.

The study was conducted by Strategic Dental Marketing, creator of the DPMSS.

"Alpen Carbides are a prime example of Coltène/Whaledent's innovative approaches within dentistry, said Eric Schriver, president and general manager, Coltène/Whaledent Inc.

"Alpen Carbide flute geometry are designed using the most advanced computer technology and manufacturing processes to produce a unique one-piece product that cuts better and lasts longer."

Alpen Rotary instruments are a comprehensive line of multiuse and single- patient diamonds, as well as carbides designed for operative preparations, metal cutting, and crown and bridge removal. Alpen's newest diamond product line, Speedster Zr Plus, is designed for zirconia and alumina frameworks.

"Actively developing new products is a focal point," stated Stephan Lampl, vice president of marketing. "Developing best-in class products has been a cornerstone starting with endodontic posts and then progressing into restorative materials, ultrasonic cleaners, and most recently, Alpen Rotary Instruments."

As stated by Strategic Dental Marketing, data showing a dollar-sales growth percentage of 71.9% for Coltène/Whaledent's Alpen Rotary line places the company as the fastest-growing rotary instrument line. Contributing to the growth has been partner support from the dealer network.

Dental Products Market Share Study is a comprehensive analysis of the sales of dental products through dental dealers. Each quarter, a sample of dental dealers who account for more than 80% of U.S. dental sales, provide their sales tapes to the data processing facility of Strategic Dental Marketing, located in Jupiter, Fla.

Learn more about Coltène/Whaledent and its products at Coltène/Whaledent, or contact Coltène/Whaledent at (800) 221-3046.

To read more about Coltène/Whaledent, go to Coltène/Whaledent.

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