LOS ANGELES, California--Fred Joyal, CEO and cofounder of 1-800-DENTIST, released a new edition of his book, Everything is Marketing: The Ultimate Strategy for Dental Practice Growth, Nov. 12, 2009, at the Best Seminar Ever in Las Vegas, Nev.
Th book shows dentists how they can improve their practice to create the best environment for their clients.
In addition to the marketing strategies addressed in the first edition of the book, the second version speaks to the importance of social media in dental marketing. The new content helps give dentists insight into using the rapidly changing world of social networking to communicate with new and existing patients.
"The new information provided in this book is vital for every dentist to read and understand," said Drs. David Madow and Richard Madow, cofounders of The Madow Group.
"Social media, or Web 2.0, is perhaps the most significant marketing tool that we will see in our professional lives. Dentists must take it very seriously."
"In today's marketplace the power of social media has surpassed everyone's expectations," said author Fred Joyal, who has more than 23 years of experience in dental marketing. "For any business to succeed, it is essential that they understand and utilize these new tools."
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