KOMET diamonds make impact

Jan. 7, 2010
Company has fastest-growing diamond brand in U.S. for second straight year.

ROCK HILL, South Carolina--For the second straight year, KOMET is the fastest-growing diamond brand in the U.S. dental rotary market.

This announcement was made by Warren A. White, KOMET USA's chief operating officer of sales and marketing. The source of this information was Strategic Dental Marketing's Dental Products Trial, Awareness and Penetration Study for the first half of 2009.

Approximately 30 diamonds brands were included in the survey, which was conducted on the Internet with a nationally representative sample of nearly 800 general dentists.

"On behalf of KOMET USA, I'd like to thank SDM for conducting this survey and providing us with this wonderful news," White said.

"To be named fastest- growing diamond brand in the United States for the second straight year is truly an honor. We take pride in the specialized and precise dental rotary instruments we manufacture. Not only is this a testament to our innovative diamond instruments, but it's a testament to our sales and marketing staff who are spreading the KOMET message. Our customers know the impact KOMET instruments can make on a practice," he added.

SDM, located in Rochelle Park, N.J., conducts market research designed to guide the product and marketing strategies of its clients. SDM's basic objective is to help clients understand the needs and purchasing decisions of dentists--their primary customers.

For more information about KOMET USA or its rotary diamond instruments, call (888) 566-3887 or visit KOMET USA.

To read more about KOMET USA, go to KOMET USA.

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