AACD unveils updated brand identity

April 13, 2010
Association's logo gets a "smile makeover."

MADISON, Wisconsin--After more than a year in the making, the American Academy of Cosmetic Dentistry has released a new logo and identity package to the dental professional and patients worldwide.

The new AACD brand is the culmination of a comprehensive organizational assessment in an attempt to solidify the academy as the pre-eminent resource in cosmetic dental education and information.

"It is an exciting time at the AACD. The academy is continually growing and adjusting to advance excellence in our profession through responsible esthetics," said Michael R. Sesemann, DDS, AACD president.

"The new AACD brand represents a combination of the scientific foundation of the organization with an eye towards the future of cosmetic dentistry."

In 2009, the AACD established a new mantra of Responsible Esthetics, which forms the foundation for the new AACD. It states:

"AACD will demonstrate that we unequivocally stand for the practice of responsible esthetics. The academy will be the primary dental resource for patients as they strive to maintain their health, function and appearance for their lifetime. The academy will clearly state and acknowledge that esthetic dentistry must complement the overall general and oral health of the patient, and do no harm. Our members will strongly encourage that treatment decisions are based on the foundation of evidence-based protocols combined with sound clinical judgment. The academy will strongly encourage that cosmetic dentistry integrates interdisciplinary medical and dental treatment to enhance outcomes and minimize the loss of healthy human tissue. Our members will champion and provide minimally invasive treatment protocols, when and where
appropriate, that are consistent with the long-term health and needs of the patient. AACD will encourage the utilization of innovation in technology and materials to deliver dentistry that is predictable and long lasting."

For more information, go to AACD.

To read more about the AACD, go to AACD.

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