Discus Dental announces corporate re-branding

Feb. 24, 2010
Inspired by customers, Discus adopts a fresh new look.

CULVER CITY, California--Discus Dental has announced and introduced a new corporate identity.

With almost 20 years of selling direct to dental professionals, Discus continues to refine its focus on customer preferences, loyalty, and its ability to meet the diversified needs of dentists and hygienists worldwide.

With a spotlight on progressive products, a direct customer approach and legendary creativity, Discus continues its commitment to empower the dental community. The visual cue to the market and industry is the new Discus logo and corporate brand identity.

"We see ourselves as a health-care and dental company," said Steve Semmelmayer, CEO of Discus Dental. "As we continue to broaden our product lines and offerings, we want our customers to know it all starts and stops with them. Quality, innovation, a unique level of customer service and affordability are paramount."

The new Discus look is an extension of the company's focus on key areas: esthetics, oral hygiene, and small equipment. With a new management team in place, the company has refined its corporate and product strategies while continuing a commitment to interact directly with customers and support their clinical and business needs.

"Over the last two decades, Discus has established itself as the world leader in tooth whitening, with distribution in over 100 countries," said Dr. Bill Dorfman, founder of Discus Dental, LLC.

"Using the same inventive prowess that revolutionized whitening, we will continue to expand into other categories, delivering best-of-breed solutions to meet the needs of dental professionals and patients worldwide," Dr. Dorfman added.

More information is available at Discus Dental.

To read more about Discus Dental, go to Discus Dental.

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