Dental Marketing That Works column launched by Dental Economics

    Aug. 13, 2007
    Column to be co-authored by Lonnie Hirsch and Stewart Gandolf.

    FENTON, Missouri--Dr. Joseph Blaes, editor of Dental Economics, has announced a new column for inclusion in the magazine entitled "Dental Marketing That Works."

    According to Dr. Blaes, "Dental marketing is a topic that our readers are interested in learning more about. In fact, while most dentists are very proud of the work they do, many privately admit they have trouble 'getting the word out' about their services."

    Blaes continued, "There are two primary issues that often keep dentists from effectively marketing and advertising their practices. The first problem is that there is a lot of confusion out there about 'what really works.' The second problem is that many dentists are worried they'll end up coming across as cheesy or looking like a used car salesman."

    To help dentists get a better handle on marketing, Dental Economics chose two of America's leading practice marketing experts to author the column.

    Lonnie Hirsch and Stewart Gandolf, MBA, are founding partners of Healthcare Success Strategies, and together they have consulted with more than 3,243 private practices.

    "Beyond the fact that both Stewart and Lonnie are true experts at dental marketing, our readers will appreciate their pragmatic advice and no-holds-barred style."

    According to Gandolf, "Frankly, we aren't interested in marketing that is simply clever or creative. Rather, we want to provide real-world advice which dentists will be able to use immediately to increase their new patient counts, attract their favorite cases and enhance their reputations."

    Blaes added, "We are very pleased to provide this new column so that dentists across America will be able to improve their bottom lines through state-of-the-art dental marketing."

    Published by Pennwell Corporation, Dental Economics is the nation's premier publication about the business of dentistry.

    Healthcare Success Strategies is a full service marketing and advertising agency that specializes in results-based dental and medical marketing.

    For more information, contact: Angela York, Healthcare Success Strategies, at (888) 679-0050 or via e-mail at [email protected].