J. Morita USA announces the addition of Travis Harrison as the Senior Vice President of Sales and Marketing. Harrison comes to Morita with over eight years of sales and marketing experience and 16 years in imaging technologies. In this role, he will assume responsibility for sales management, marketing programs, and strategic partnerships for the company’s capital equipment, small equipment, and consumable product lines.
Drawing on his technical background in 2D/3D/4D diagnostic maxillofacial imaging technologies, Harrison has been successfully involved with the management of several startup companies in the U.S. and global dental markets, including Dolphin Imaging and Management Solutions, Dimensional Imaging, and Wilson Radiographics. Through his various roles in sales, marketing, product development, installation, and training, Harrison helped to provide steady growth and long-term stability with the creation and execution of strategic business development programs.
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“Through my years of experience, I've learned to see things from an end user/application perspective which allows me to contribute and produce real world results,” he said. “I enjoy a collaboratively transparent environment which I find generates a synergetic team atmosphere that produces positive growth results while maintaining high morale in this ever demanding business society.”
Harrison will be based at the corporate office located in Irvine, Calif.