Why your online presence is vital for the success of your company

Did you know that online searches for health information is the third most popular online activity?

August 6, 2012

If we needed to, we could probably refuse to leave our homes and still lead a relatively normal, productive life. Thanks to the Internet, just about all of our daily routines (depositing a check at the bank, buying groceries, calling your mother, earning a living), can be done online. If we don’t know the answer to a question, we Google it. If you want to see the latest headlines, you don't read the paper – you go online. We're online all the time.

So how’s your website?

Did you know that online searches for health information is the third most popular online activity? What does that tell you about your dental office’s online presence? The Screwpile Communications marketing blogcompiled seven statisticsthat will impact your online marketing strategy.

Given the many pieces of advice regarding your online presence in this Dentistry IQ original, you have no excuse not to evaluate where you stand and make your company more accessible online.

If you haven’t updated your website in a few weeks, even days, you aren’t keeping up with the constant flow of information. Don't allow your website, and therefore your business, to get left behind. Stay relevant!

Lauren Burns is the editor of Proofs magazine and the email newsletters RDH Graduate and Proofs. She is currently based out of New York City. Follow her on Twitter: @ellekeid.

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