Scope and Fuse partner for music and art experience
CINCINNATI -- SCOPE mouthwash, and Fuse, the music television network of The Madison Square Garden Company, have teamed up as official partners of the 2012 VOODOO Music + Arts Experience – a three-day music and arts festival in New Orleans Oct. 26-28. This year, to ensure festival-goers fill up with confidence before they hit the dance floor, SCOPE and Fuse have developed a unique experience both at the festival and online, helping to unleash courage in fans across the country.
“The VOODOO Music + Arts Experience is one of the country’s most talked about music festivals, and SCOPE is thrilled to be part of this cultural event,” said Rishi Dhingra, marketing director, Procter & Gamble. “SCOPE has created an exciting on-site experience so festival-goers can grab free swag and participate in challenges, photo dares, and flash mobs with SCOPE as their partner each step of the way.”
The party will begin even before the artists hit the stage in New Orleans. SCOPE's Facebook page and “VOODOO: Crowd Courage” tab will be a hub for exclusive interviews, line-up information, and videos from 2011 and 2012 headliners. Fans will also be able to post comments and participate in daring polls and a photo caption contest on Twitter using #crowdcourage.
Aimed to inspire confidence in all, festival-goers will be tasked with different dares. from taking a photo with their doppelganger or capturing the most courageous (or outrageous) outfit, to forming a group hug or joining in on the world’s largest conga line. SCOPE will reward those that step outside their comfort zones with prizes, including VIP ticket upgrades and SCOPE swag.
Fuse News Anchor, Jack Osbourne, will also be on site at the Fuse and SCOPE area to support music fans to unleash their daring spirit. Fans will be encouraged to share their courageous experiences using the hashtag #crowdcourage.
To find out more information about SCOPE and at the VOODOO Music + Arts Experience, visit the SCOPE Facebook page and the “VOODOO: Crowd Courage” tab.
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