Does anyone around here actually use LinkedIn?
Dr. Chris Salierno has a great idea for connecting with your fellow dental professionals and finding the right people to fill positions in your practice. But is anyone using it?
This article originally appeared in the Principles of Practice Management e-newsletter. Subscribe to this informative twice monthly practice management ENL here.
NO DOUBT YOU HAVE A LINKEDIN PROFILE. So, here's my question: What the heck do you use it for? I like to think of LinkedIn as an online Rolodex of business cards—a means of keeping track of my professional connections. That kind of software could be indispensable to dentists. Think about it . . .
(1) Human resources—Find your next chairside assistant or office manager. You could post the job offer and screen candidates by seeing their recommendations from colleagues.
(2) Marketing—Target potential patients in your community with promotions and educational material.
(3) Networking—Develop your personal brand among professionals. Connect with other health-care providers for referrals and be recognized as a thought leader in your community.
Wouldn't that be great? Funny thing is that LinkedIn already has all of that functionality. The mystery is why dentists (and the rest of the population) don't use the site to its fullest capabilities. Why don't we log into LinkedIn with the same regularity that we check Facebook or Instagram?
I'd like to hear your thoughts on this. If you've had positive or negative experiences with LinkedIn, please send me an email at email@example.com.