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Industry Updates

Jan. 1, 2014

Futuredontics, parent company of 1-800-DENTIST, rolls out new corporate branding

Futuredontics, the nation's leading dental marketing company, recently unveiled its new corporate branding. While the 27-year-old company is best known for 1-800-DENTIST, its flagship new patient leads program, Futuredontics, also offers a full line-up of powerful dental marketing software and services.

"Most dentists know our company as 1-800-DENTIST thanks to our $50 million consumer advertising campaign, and we love that the brand is so well known," explained Michael Turner, CEO of Futuredontics. "But the reality is Futuredontics offers so much more than just new patient leads. We also deliver the industry's best products that help with everything from dental websites and social media to appointment confirmations and reactivation – and we want every dental practice to understand how much we can do for them."

In addition to new patient leads, Futuredontics' popular services include PatientActivator (patient communication and online marketing), WebDirector (dental websites and online identity), ReputationMonitor (online reputation management), and ReActivation Pro (dormant patient reactivation).

All of Futuredontics' products, including 1-800-DENTIST, will continue to be offered individually. There are also bundle discounts available for practices that take advantage of multiple products.

Midco Dental acquires Jahn Dental Supply

Midco Dental, Inc., headquartered in Tuttle, Okla., recently announced the acquisition of Jahn Dental Supply (San Antonio, Texas) for an undisclosed amount. This acquisition becomes the fourth branch location for Midco in addition to their Tuttle, Tulsa, and Irving, Tex., locations. Jahn Dental has held a strong foothold in the South Texas region since its foundation in 1937. The dental customer base will continue to receive the same personalized service with greater merchandise and equipment line availability.

DHPI donates to DTAF

Dental Health Products, Inc. (DHPI) raised $6,000 for the Dental Trade Alliance Foundation, which funds programs that increase access to oral health care for all people.

Sales and marketing staff during DHPI's National Sales Meeting raised money for the donation this past July in Appleton, Wis.

DHPI's donation will help fund various programs that aid those people most in need of dental services: children, the elderly, minorities, and the underprivileged. Since its inception, the DTAF has donated one million dollars to over 50 different projects such as the lunch box program, mobile dental services, and affordable care clinics. "The DHPI team is very happy to be able to contribute in any way possible to the DTAF's mission," states Steve Desautel, vice president of sales and marketing.

Dental Health Products, Inc. is a full-service distributor of dental supplies and equipment with two distribution centers and six full-service branch locations. DHPI is considered one of the top dental distributors in the U.S. It offers full-line equipment sales, installation, and service; handpiece and small equipment repair; office design; digital equipment; and integrated practice management software, inventory control products, and personalized account management.

The Dental Health Products, Inc. team raises money for the Dental Trade Alliance Foundation.

Sulzer Mixpac succeeds against product piracy

Sulzer Mixpac Ltd. announced recently that it has gained an order that finds certain dental mixing tips made by Shanghai NSJ Hardware Ltd. (NSJ) infringe on Sulzer's Colored Dome trademarks and violate a prior injunction. On July 11, 2013, the U.S. District Court for the Southern District of New York entered an order which confirmed certain dome-shaped, clear body mixing tips made by NSJ of China were prohibited by a prior permanent injunction, and found NSJ in contempt for continuing to sell them.

On November 13, 2013, the New York magistrate judge also recommended that NSJ be sanctioned for the violation of the injunction by ordering it to pay damages to Sulzer and to pay a fine to the court. NSJ is prohibited by the orders from advertising, distributing, selling, or offering for sale the clear body mixing tips or any colorable imitations of them in the United States.

MIXPAC dental products are made exclusively by Sulzer Mixpac at its automated factory in Switzerland where strict quality control, close tolerances, and rigid cleanliness standards produce mixing tips of the highest quality, safety, and reliability.

Sulzer Mixpac is committed to protecting its markets and products. Genuine MIXPAC tips can be identified by the MIXPAC™ name stamped in the top beveled edge of the tip.

Midmark introduces new Artizan dental cabinetry

In keeping with the tradition of continually improving products to benefit its customers and their patients, Midmark Corporation announced a redesign of its Artizan dental cabinetry line with production set for early next spring.

The new Midmark Artizan cabinetry brings a modern, unique look to the dental space with attention to detail in every facet of the new design. The treatment station features a slim midsection, floating glass shelf and cantilever forward upper profile, giving it shape while freeing up valuable countertop space. The central station features an attractive vanity front with mirror, LED lighting, a sleek touch/proximity faucet, and a cantilevered sink. In addition, familiar elements in a Midmark operatory, such as Ultraleather and stainless steel accents, complement the cabinetry's stylish appearance.

"Dentists today want to create an overall positive experience for patients from the time they enter the waiting room until the time they leave – this is achieved through quality service, friendly staff, and the design and décor of their office," said Crissy Treon, Midmark product manager, dental cabinetry. "Their cabinetry needs to allow staff to do their work effectively and ergonomically, but also needs to be attractive and inviting to enhance the overall experience for both staff and patients." Every element of the new Artizan redesign was based on extensive market research and customer feedback to achieve this experience for dental professionals and their patients.

The new Artizan line will be ready for production in the spring of 2014, but sales representatives have begun quoting the new style.

Henry Schein and supplier partners provide $150,000 in health-care supplies and financial support for victims of Typhoon Haiyan

Henry Schein, Inc. the world's largest provider of health-care products and services to office-based dental, animal health, and medical practitioners, announced today that it will donate $150,000 in support of relief efforts for victims of the disastrous typhoon that struck the Philippines. Henry Schein is working with its suppliers and nongovernmental organization (NGO) partners – AmeriCares, Direct Relief, Heart to Heart International, and MedShare – to provide essential health-care supplies for the ongoing relief efforts. Funds raised through the Henry Schein Cares Foundation will be donated to organizations also providing urgent care to victims.

"The citizens of the Philippines remain in dire need of assistance, and Henry Schein is committed to supporting relief efforts for the victims of this terrible tragedy," said Stanley Bergman, chairman of the board and chief executive officer, Henry Schein, Inc. "For more than two decades, Henry Schein has been dedicated to taking an active role in supporting disaster preparedness and relief efforts around the world, in coordination with our suppliers and NGOs. We are grateful to our suppliers, Crosstex International, A.R. Medicom, Sempermed USA, and TIDI Products, who share our commitment to social responsibility and have generously contributed much needed emergency health-care supplies, as identified by our NGO partners, who are coordinating with teams on the ground in the Philippines to ensure that these supplies are delivered as quickly as possible and used effectively and efficiently."

The disaster response effort is part of Henry Schein Cares, the global corporate social responsibility program of Henry Schein.

CareCredit launches optimized mobile account management experience for smartphone users

While thousands of patients and cardholders visit www.carecredit.com each month to learn more about the program and manage their accounts online, a growing number of those are using mobile devices to access their accounts and make payments. In response, CareCredit has launched an optimized mobile site designed to provide a secure, user-friendly experience for smartphone users.

The enhanced site provides features patients have told CareCredit they want most from mobile account management including:

  • Access account summary with a single user name and password
  • Make payments and view payment history
  • Enroll in and view e-statements
  • View transaction history
  • Update personal information
  • Add/change bank information

With more than one million unique visitors each month to www.carecredit.com and over 560,000 monthly searches on CareCredit's online Provider Locator, the optimized mobile site provides another way for people to conveniently access the information they need about CareCredit when they need it. The enhanced site works on all major mobile operating systems, including iOS, Android, BlackBerry, and Windows. Users can access the optimized mobile service by visiting www.gogecapital.com/carecredit from their smartphones.

"We continue to enhance our digital capabilities to create the most user-friendly experience possible for consumers and providers," said Dave Fasoli, president of CareCredit. "From educational information and our Provider Locator, to account management resources and our Provider Portal, making these tools easy to access and use has been an important reason that we have some of the highest satisfaction ratings in the industry."

Ultradent raises over 350,000 pounds of food for Utah Food Bank and Typhoon Haiyan victims

Ultradent Products, Inc. set a new record for its annual Hunger Games-themed food drive this year, raising 352,088 pounds of food for the Utah Food Bank and Typhoon Haiyan victims through AmeriCares. Ultradent set its 2013 goal at 200,000 pounds of food. The donation translates to $87,659 in total, and over $43,000 for each organization. Each year, Ultradent employees have consistently increased the amount of food and money raised during its annual food drive, and this year is no exception, as Ultradent increased its donation amount by 65%. (Ultradent raised 208,000 pounds of food during its 2012 food drive, and 85,000 pounds of food in 2011.)

Donations for Ultradent's 2013 food drive were raised through numerous opportunity drawings, bake sales, and a Food Truck Friday event, organized by company employees. All funds and food donations were collected over an 11-day period, from November 5-11. Ultradent presented a check for $43,835 to the CEO of the Utah Food Bank on December 3, 2013, and presented the other half of funds raised to AmeriCares a few weeks later. Dr. Fischer, Ultradent's president and CEO, attributes his enthusiasm for the food drive to lessons he learned as a young boy. He said, "My grandfather taught me as a young boy that it is only with an open hand that one has the ability to receive."

Dental Trade Alliance announces new board members, chairman

The Dental Trade Alliance is proud to announce the new members of its 2014 Board of Directors, elected during the alliance's annual meeting in October 2013.

2014 DTA Chairman Tim Sullivan

Tim Sullivan serves as president of Henry Schein's North American Dental Group and is responsible for more than 3,000 Team Schein members.

Sullivan previously served as president of Henry Schein Dental beginning in 2004 and as executive vice president of Sullivan-Schein Dental from 1997 to 2004. He joined Henry Schein in 1997 after eight years with Sullivan Dental Products, where he held a series of positions of increasing responsibility, culminating with president and CFO.

Sullivan is a past board member of the American Dental Association Foundation and Oral Health America.

Second Vice Chair Paul Mondock

Paul Mondock is Septodont's senior vice president of sales and marketing for the Americas and has been with the company for 25 years. Mondock has been a very active member of the DTA, serving as chairman of the outreach committee (2003-2004), chairman of the membership committee (2005-2006), and a member of the nominating committee (2009-2010). He was elected to the DTA Board of Directors in 2011 and also serves as exhibits committee chairman.

New board members
Nicolle Campion and John Tobin

Nicolle Campion is vice president of sales and marketing at Zirc Company, a manufacturer of dental products that increase efficiencies in the dental office. Zirc Company is a second-generation family business located in Buffalo, Minn. Campion has worked in multiple sectors of the company since 2000, including product development, worldwide sales, marketing, and finance. Campion was an active member of the 2012 DTA Annual Meeting program committee and has been co-chair of DTA's emerging leaders group since 2011. She will continue to be the liaison with the emerging leaders group.

John Tobin is the director of the U.S. Business Unit at 3M ESPE's Dental Division. In his 25-year career with 3M ESPE, he has held positions as a government affairs manager, national advertising division; U.S. sales manager, traffic and vehicle services business unit; director, global sales and government affairs, traffic safety; and director, international operations, government affairs, contracts and compliance, traffic safety and security division. Tobin will serve as a liaison to the DTA government relations committee.


Dr. James Mah
Chief technology officer

James Mah, DDS, MSc, DMSc, has been appointed as chief technology officer to help develop improved treatment protocols, training resources, and brand-new products to be unveiled in 2014. Dr. Mah is a practicing orthodontist as well as a clinical professor and the program director in orthodontics at the University of Nevada, Las Vegas. He has pioneered research and developments in 3D imaging and modeling in orthodontics for the purposes of diagnosis, treatment planning, and therapeutics, as well as anthropology and forensics. He is also involved in the research and development of 3D facial imaging devices, intraoral scanners, CAD/CAM applications in dentistry, and cone-beam CT scanners.

Edward W. Hlousek
Chief financial officer

Hlousek has over 30 years of experience in mergers and acquisitions, accounting, finance, and management consulting. Prior to joining ClearCorrect, Hlousek was a consulting and audit partner. He has worked with hundreds of corporations across many industries, from oil and gas to manufacturing and technology. In addition to his professional experience, he has international experience, including a four-year residence in Buenos Aires.


Stephan Winnen
Managing director – Europe

Winnen will oversee corporate operations and business development of the X-STATIC brand in the European medical, military, industrial, and apparel markets. Prior to joining Noble, Winnen was the executive sales manager of Max Schlatterer GmbH & Co KG, a manufacturer of production equipment marketed and sold worldwide under the Esband brand name. Winnen is based in Germany.

Todd Westerlund
President, U.S. Operations

A marketing and sales veteran, Westerlund formerly served as Kukui's chief strategist. In his new role, Westerlund will position Kukui's revolutionary platform in the market and keep industry leaders informed about product enhancements. He will also set Kukui's growth strategy, which includes managing event planning as well as industry sponsorships and partnerships. In addition, Westerlund will continue to oversee the company's sales division.


Jorge Rodriguez
Field sales consultant Rodriguez will represent Henry Schein Dental at its center in Fort Lauderdale, Fla. He has nine years of experience in the dental industry and was previously employed as a territory representative.Paula Medford
Field sales consultant Medford will represent Henry Schein Dental at its center in Grapevine, Texas. She has 20 years of experience in the dental industry and was previously employed as a sales representative.Steve Kelsey
Field sales consultant Kelsey will represent Henry Schein Dental at its center in Rocklin, Calif. He has 24 years of experience in the dental industry and was previously employed as a sales representative.Judy Cook
Field sales consultant Cook will represent Henry Schein Dental at its center in Hartford, Conn. She has more than 30 years of experience in the dental industry and was previously employed as a sales associate.
Josh Rofrano
Field sales consultant Rofrano will represent Henry Schein Dental at its center in Baltimore. He has eight years of experience in the dental industry and was previously employed as a territory representative.Kelly Wathey
Field sales consultant Wathey will represent Henry Schein Dental at its center in Raleigh, N.C. She was previously employed in business development at a mobile technology company.Erin Pate
Field sales consultant Pate will represent Henry Schein Dental at its center in Greensboro, N.C. She has two years of experience in the dental industry and was previously employed as an account manager.Lynnette Solack
Field sales consultant Solack will represent Henry Schein Dental at its center in Wilkes-Barre, Pa. She has two years of experience in the dental industry and was previously employed as an equipment sales specialist.
Chad Meier
Digital technology specialist Meier will represent Henry Schein Dental at its center in Phoenix. He has over 15 years of experience in the dental industry and was previously an owner of a computer services company.Guy Berlt
CAD/CAM specialist Berlt will represent Henry Schein Dental at its center in Tampa, Fla. He has four years of experience in the dental industry and was previously employed as a CAD/CAM specialist.Collin Burg
CAD/CAM specialist Burg will represent Henry Schein Dental at its center in Albany, N.Y..


The following Patterson Dental representatives have met sales training requirements at the Patterson Companies corporate office in St. Paul, Minn.
Joe VaughnSara BrodyBen OliverSarah ClarkWill Zenahlik
Lisa GarnerMary McGillChuck BraughtJulie AbbottKevin Hinderliter
.Shalah CookDrew GaffkeTucker WoolfolkJennifer Webster