Venture to assist dentists in practice-building efforts

Feb. 20, 2007
American Dental Association joins with Intelligent Dental Marketing to offer effective, affordable services.

CHICAGO--ADA Business Enterprises, Inc., a wholly owned subsidiary of the American Dental Association, has joined with Intelligent Dental Marketing to form ADA Intelligent Dental Marketing to assist dentists in building and marketing their dental practices.

ADA Intelligent Dental Marketing will provide a comprehensive offering of
effective and affordable marketing products and services that dentists have
identified as a need to help them attract and retain patients, according to
William Zimmermann, ADABEI chief executive officer.

"We are very excited about this new joint venture with IDM. It will enable us to help meet the needs of ADA members with a high-quality offering," said Zimmerman. "We are confident that the combination of the ADA and IDM will be invaluable to dentists by assisting them in their practice-building efforts."

"We look forward to continuing to demonstrate to the dental community the
compelling nature of our marketing solutions and our ability to help improve
new patient flow and profitability within a dental practice," said Joel Harris, chief executive officer and co-founder, for Salt Lake City's Intelligent Dental Marketing.

Current ADA Intelligent Dental Marketing offerings include direct mail, Web-site development, logo and identity development, and the TreatmentPRO case presentation system.

"I'm confident in our ability to assist dental practices, and I am excited to be part of this new venture that represents such a complementary pool of talent from both organizations," said Robert Thorup, DDS, president and co-founder of Intelligent Dental Marketing.

For more information about ADA Intelligent Dental Marketing, visit or call toll-free at (877) 942-8858.