Powerful marketing tips for today's practice

Jan. 19, 2021
The practice of Jessica Emery, DMD, is booming largely due to social media. She's been so successful that she created Dental Soiree to share what she's learned with her peers.

Digital branding and marketing expert Dr. Jessica Emery has built a booming fee-for-service private practice, Sugar Fix Dental Loft, in Chicago through digital marketing. How did she learn to do what she does?

In her chat with Dr. Pamelia Maragliano-Muniz, Dr. Emery says it’s important to show patients the people side of the practice. They’re more interested in the team than in the sterile side of dentistry. Social media is the perfect place to share that message.

Dr. Pam asks what three pearls she would share with her peers regarding what they should be doing right now. (1) Dentists have to be on social media. Instagram is very popular right now and one of the best ways to share the unique aspects of your practice. (2) Your front area should be very clean and inviting, and (3) it’s important to stay up with the new and latest technology.

Dentists can learn more through Dr. Emery’s website, Dental Soiree

For more informative and up-to-the-minute video chats with key industry experts, visit DentistryIQ Videos.

Pamela Maragliano-Muniz, DMD, is the chief editor of DentistryIQ and editorial co-director of Through the Loupes. Based in Salem, Massachusetts, Dr. Maragliano-Muniz began her clinical career as a dental hygienist. She went on to attend Tufts University School of Dental Medicine, where she earned her doctorate in dental medicine. She then attended the University of California, Los Angeles, School of Dental Medicine, where she became board-certified in prosthodontics. Dr. Maragliano-Muniz owns a private practice, Salem Dental Arts, and lectures on a variety of clinical topics. You may contact her at [email protected]