Mercury Data Exchange (MDE), will re-brand to a new company name, OneMind Health effective April 10, 2013. Along with its new name, OneMind Health has launched a refreshed brand identity and accompanying website. "Our new brand is intended to reflect our passionate commitment to helping our customers run the business side of their practice with better results and less effort," said Richard Moore, president of OneMind Health. "We accomplish this by collaborating closely with experts from payer and provider communities, uncovering their biggest challenges and creating cost-effective, timely solutions." The brand reflects the company's desire to improve collaboration and better communication between the three core groups in health care, payers, providers and patients. In conjunction with an imminent new product launch, the new brand will focus on enhancing each step of the revenue cycle, providing practices of all sizes with ways to improve workflow, accelerate treatment acceptance, and simplify collection and payment processing. "The new brand is the first step in demonstrating our determination to support dental practices in improving their business processes," continued Moore. "As we move forward with our new brand, we will enhance our dental product suite to further strengthen and simplify the revenue cycle. Further, OneMind Health is well positioned to expand toward additional verticals in order to better serve current and potential customers at this critical time in health care."