Having previously disclosed its intention to divest of its equity position in Sirona Dental Systems, Permira (formerly Schroder Ventures Europe) announced today its decision to continue as Sirona's investment partner. Citing Sirona's strong management team and the company�s continued solid financial performance, Permira believes Sirona will continue to generate significant returns on investment.
In October, Michael Augins was hired as the new president of Sirona USA. His plans for 2002 include aggressive marketing strategies in the imaging and operatory equipment segments, increasing the sales force by 50% and significantly improving customer service and technical support. In addition, "our marketing team will begin to play a more active role in the development of products specifically designed for the U.S. market," according to Mr. Augins.
"Permira has demonstrated its continued commitment to Sirona, and obvious trust in our management team and strategy going forward," said Mr. Augins. "Every year we grow stronger in the North American dental market. And, with our new initiatives taking hold, I believe their investment will continue to grow."
