Orthodontic company launches new blog

July 11, 2007
Blog is part of an effort to foster open, candid communication with customers.

METAIRIE, Louisiana--OrthoSynetics, a provider of business services to orthodontic and dental practices worldwide, has launched a blog as part of its renewed focus on service.

The blog is located at www.OrthoSyneticsBlog.com and is a new avenue to open communication with its customers.

"Modern technology has provided us with the tools to easily and effectively interact with our customers -- and we are taking full advantage," said Chris Roussos, who recently took the helm as president and CEO of OrthoSynetics. "This blog will allow us to engage in a conversation with our customers, vendors and other interested parties about how we can make our company the very best it can be."

The company recently adopted its current name, OrthoSynetics, as part of the company's transformation and renewed customer-centric focus. The name symbolizes the organization's dedication to the orthodontics industry and the synergies that exist between patient, doctor, the company and their suppliers.

In addition to the new identity and communications efforts, the company is also rebuilding its leadership team to improve its ability to provide superior value and service to its customers. In addition to bringing aboard Roussos earlier this year, the company recently hired a new chief financial officer, a new chief information officer and created the new position of vice president, sales and customer service.

"A fresh identity, a new leadership team and state-of-the-art communication--this is an exciting time for OrthoSynetics and our customers," said Roussos. "Our new blog is a symbol of this transformation, and exhibits our commitment to open, honest communication with our customers."