ADA selects integrated national communications partner

Feb. 14, 2013
Fleishman-Hilliard selected for the honor.

CHICAGO, Illinois--The American Dental Association has announced selection of global strategic communications firm Fleishman-Hillard as its agency of record.

The selection was made following a competitive review of 12 national and global agencies that began in Q4 2012. ADA, an advocate of oral health, will partner with Fleishman-Hillard in an integrated awareness campaign that will help educate the public, engage the broader health-care community, and support the future of access and optimal oral health for Americans.

The ADA and its member dentists play a eadership role in America’s health-care delivery system and sought a partner who could help it enhance oral health literacy and elevate issues that are essential to providing access to optimal oral health for Americans. The ADA chose Fleishman-Hillard following a comprehensive and in-depth review of possible partners by ADA leadership.

“The Fleishman-Hillard team engaged our leadership team with an evidence-based strategic approach that illustrated keen understanding of our goals, the ADA’s many stakeholders across public, professional and policy audiences and the needs of the current health-care environment,” said Robert A. Faiella, DMD, MMSc, president of the ADA.

“We are confident that they will serve as a strong partner in our efforts to raise public awareness about the importance of oral health to overall health and advance real solutions to improving the oral health of our nation.”

Added Betsy Neville, senior partner at Fleishman-Hillard and chair of North American Reputation Management: “We feel privileged to be chosen for this critical assignment for the ADA which will not only make a positive impact on the nation’s oral health care, but signifies the next era of ADA’s pioneering leadership in disease prevention and patient care.”

Neville will lead a senior team drawing from several Fleishman-Hillard U.S. offices, practices and Omnicom partners.

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