Philips Sonicare DiamondClean Smart toothbrush and Philips Sonicare Breath care system launch at IDS 2017

Philips Sonicare has introduced two new oral health-care products, the Philips DiamondClean Smart toothbrush and Philips Sonicare Breath care system with a breath analyzer. The new products debut at the 2017 International Dental Show in Cologne, Germany alongside new clinical research and industry partnerships.

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Products debut alongside announcements of new clinical research and industry partnerships, empowering consumers to become more engaged in their oral health for a healthier life


Royal Philips has launched new connected oral health products: Philips Sonicare DiamondClean Smart toothbrush and Philips Sonicare Breath care system. The new products are debuting at the 2017 International Dental Show in Cologne, Germany, alongside new clinical research and industry partnerships.

New Philips Sonicare DiamondClean Smart toothbrush and Philips Sonicare Breath care system

With the introduction of the Philips Sonicare DiamondClean Smart toothbrush and Philips Sonicare Breath care system with a breath analyzer, Philips aims to inspire patients to take better care of their oral health, all in one platform. The DiamondClean Smart features built-in smart sensor technology in the toothbrush and personalized coaching within the platform to help improve patients’ brushing technique.

Philips Diamondclean
Philips Sonicare DiamondClean Smart toothbrush

The Philips Sonicare Breath care system features a connected breath analyzer, which measures, tracks, and helps patients address the impact of oral bacteria on breath quality, so patients can improve their breath and oral care habits. Both products sync with the Philips Sonicare app, giving users data and guidance, so they can proactively manage and improve their oral health.

Philips Sonicare Breath
Philips Sonicare Breath care system

“At Philips our goal is to improve patients’ oral health through meaningful innovations and pioneering oral care solutions,” said Jennifer Lalli, team lead of OHC Dental Professional for the United States. “We developed the new Philips Sonicare DiamondClean Smart and Philips Sonicare Breath care system to encourage routines that lead to better overall oral health care.”

For more information about these products, visit usa.philips.com.

New publications in a special issue of the Journal of Clinical Dentistry to support Philips Sonicare portfolio, AirFloss Ultra study results

Philips Sonicare is committed to partnering with dental professionals to develop new products that are based on clinical evidence of the safety and efficacy of its products. Presented March 21 at IDS were results from the special issue of the Journal of Clinical Dentistry (Vol. XXVIII, No.1, Special Issue A), titled "Philips Sonicare: An Evidence-based Approach to Daily Plaque Control and Gingival Health."Within five full manuscripts, Philips provides insights into the performance of its products through scientific research and clinical evidence on the effectiveness of plaque removal and gum health. New studies include insights into Philips Sonicare power toothbrushing versus manual toothbrushing in a meta-analysis of 18 studies, and a head-to-head study comparing the effect of Philips Sonicare’s high-frequency, high-amplitude mechanism of action DiamondClean product to the oscillating-rotating action of Oral-B 7000. (1)

Additional study results presented by Prof. M. Noack, University of Cologne, will show a new, follow-up study on Philips Sonicare AirFloss Ultra. This extended study revealed that AirFloss Ultra was as effective as string floss in preventing gingival inflammation. (2)

“We put dental professionals and their patients at the center of what we do,” said Sinead Kwant, SVP, general manager, Philips Oral Healthcare. “Our new clinical research results and partnerships also demonstrate our commitment to dental professionals and support the benefits and results our new connected devices can bring; ultimately to achieve better, longer-term care for patients, leading to a healthier life.”

Partnering with experts in the dental industry

Philips is committed to improving people’s lives through meaningful innovation. Our goal is to improve the lives of 3 billion people a year by 2025. Working with a global network of trusted partners including scientific experts, research institutes, and dental professionals, Philips is committed to raising awareness about oral health care. For the second year, Philips has partnered with the FDI World Dental Federation and its 2017 global campaign “Live Mouth Smart,” for World Oral Health Day, to raise awareness of the issues around oral health and the importance of taking care of your mouth, teeth, and gums at each stage of your life.

References

1. Philips Sonicare: An evidence-based approach to daily plaque control and gingival health. Journal of Clinical Dentistry. 28(1):Special Issue A.

2. Data by Noack MJ, chairman of the Policlinic for Operative Dentistry and Periodontology at the University of Cologne.


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