Parents will appreciate not only the cavity-proofing power of the fluoride formula, but also its clean approach. Because Firefly Fluoride Foam Toothpaste can be squirted directly into the mouth, it stops spills, leaks, and dried up toothpaste mess on counters and sinks. And there are no more gummy, clogged toothpaste tubes and caps!
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Kids will also love Firefly Fluoride Foam Toothpaste’s choice of characters — Angry Birds, Marvel’s Spider-Man, Barbie, or Firefly.
“Kids and parents have asked us for a less-mess, more effective alternative to toothpaste," said Geoff Carroll, chief marketing officer at Dr. Fresh LLC, maker of the best-selling Firefly light-up timer toothbrush. "Firefly FluorideTooth Foam provides the superior benefit of getting the hard to reach places where problems start, and is less messy than regular pastes. We know kids have much more fun this way than dispensing the product onto a toothbrush. Together with our self-timing Ready Go Brush, Firefly Fluoride Foam Toothpaste provides the ultimate platform for easy, effective brushing starting at a young age. When kids feel successful, they'll have more incentive to continue the routine for life.”
Firefly Fluoride Foam Toothpaste is recommended for ages 3 to 12. For more information, visit www.drfresh.com.