ST. PAUL, Minnesota---For everyday procedures, the right products can help dentists keep overhead low and deliver patient care with confidence. That’s why 3M ESPE has introduced the Paradigm brand.To read more about 3M ESPE, go to 3M ESPE.Paradigm is a new family brand that will offer dental professionals competitively priced products with the standard features they rely on. The brand debuts with the introduction of Paradigm VPS Impression Material and Paradigm Nano Hybrid Universal Restorative—both scheduled for launch in Apri 2011.“The Paradigm brand gives dentists the right balance of price and features for everyday dentistry,” said Keith Haig, director of marketing for 3M ESPE. “With well-made, easy-to-use products from a company they can trust, dentists can deliver quality care even while watching the bottom line.” The new Paradigm VPS impression material exemplifies the features and value that will be offered by the Paradigm brand. For all indications, the easy-to-extrude material flows smoothly without dripping or slumping. Its hydrophilicity helps the material produce void-free impressions with detail. Additionally, good tear strength helps protect impressions from damage and distortion during removal from the mouth. With a range of viscosities and setting times, Paradigm VPS impression materials give dentists options to suit their individual techniques and procedures. Its versatility and price apply to all indications, including crowns and bridges, bleaching trays, mouth guard trays, study models, and provisional and denture impressions.The new Paradigm Nano Hybrid restorative also offers a simple solution for daily restorative needs. It provides handling without slumping or sticking to instruments, allowing dentists to easily shape the composite. With 12 shades, Paradigm Nano Hybrid restorative offers enough variety to cover most dentists’ daily needs. In addition, it is easy to polish and has strength and wear resistance. The restorative is intended for all indications, including direct anterior and posterior restorations, occlusal surfaces, core build-ups, splinting, and indirect restorations, such as inlays, onlays and veneers.“Paradigm brand products are the new value in dentistry,” said Haig. “With straightforward features and reliable quality, 3M ESPE is giving dental professionals the complete range of tools they need.” For more information, visit www.3MESPE.com or call (800)-634-2249.To comment on this product, go to community.pennwelldentalgroup.com/.